Why It’s A Really Bad Idea To Steal From the Billboard Company

By Alex in Advertising, Crime & Law on Nov 26, 2008 at 3:50 am

Bad idea: thievin’
Really bad idea: getting photographed while thievin’
Neatorama-worthy: getting photographed while thievin’ from a billboard company, that is now plastering the city with billboard ads with your face on them!

Rule number one of burglary is ‘don’t get yourself photographed’. Probably coming in somewhere around rule number 437, meanwhile, is ‘don’t make an enemy of someone who owns billboards all around your city’.

Unfortunately for one New Zealand thief, he just broke both those rules.

The thief was caught on camera stealing expensive equipment, but he’d picked the wrong target – because now the billboard company he was stealing from has plastered his image around Wellington, New Zealand’s largest city, seeking his capture.

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  1. kef
    Nov 26th, 2008 at 6:44 am

    is this legal?

  2. Evilbeagle
    Nov 26th, 2008 at 7:07 am

    I would think so. It’s basically a large wanted poster, isn’t it? I like that it not only exposes the idiot in the act of stealing, but shames him too.

  3. JMM
    Nov 26th, 2008 at 7:53 am

    This should be a highly effective method in New Zealand where the population is like 35.

  4. Rocky Rook
    Nov 26th, 2008 at 9:37 am

    I like how the thief is being really safety-concious by wearing the bright orange vest. In fact that should be another rule … don’t wear bright clothing when stealing.

  5. Leon
    Nov 26th, 2008 at 10:10 am

    Maybe some sheep will recognize him.

  6. Gail Pink
    Nov 26th, 2008 at 10:58 am

    This is the most excellent thing ever!

  7. Skipweasel
    Nov 26th, 2008 at 11:03 am

    Not wearing a hi-vis vest while working up a ladder in a public place really would attract attention. Wearing one is probably the only smart thing the silly arse did.

  8. Paul in Boca
    Nov 26th, 2008 at 1:24 pm

    Wellington is the capital of New Zealand. Auckland is the largest city, it’s population is around a million. Forty million sheep, three million people in the prettiest spot on the planet!

  9. Miles M
    Nov 26th, 2008 at 1:46 pm

    Um, cool, but Aukland is NZ’s biggest city with over a million residents. Wellington, the capital, has about 300,000 or so (these figures are probably out of date, but give a roough idea of comparative sizes of the two cities)

  10. Tamora
    Nov 26th, 2008 at 2:46 pm

    These are up all over Auckland (the gear was taken a few streets over from my place), one’s up at the top of my street. He was stealing several thousands of dollars worth of transformers used to light the billboard.

    The pop. of NZ is up over 4.2 million these days.

  11. stormie24
    Nov 26th, 2008 at 3:18 pm

    this is priceless, i hope he gets caught

  12. sknz
    Nov 26th, 2008 at 5:27 pm

    This happened in Auckland off K’ Road.

    Also as stated Auckland is New Zealand largest city

    Wow I think someone just broke rule Number 1 in accurate blogging!

  13. sas
    Nov 26th, 2008 at 6:23 pm

    sknz you beat me to the correction of Auckland.
    I can’t believe something on the internet is wrong.

  14. vero4902
    Nov 29th, 2008 at 1:42 pm

    Oh too funny – I do sorta feel bad for the guy. Okay, maybe not.


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