Bad idea: thievin'
Really bad idea: getting photographed while thievin'
Neatorama-worthy: getting photographed while thievin' from a billboard company, that is now plastering the city with billboard ads with your face on them!
Rule number one of burglary is 'don't get yourself photographed'. Probably coming in somewhere around rule number 437, meanwhile, is 'don't make an enemy of someone who owns billboards all around your city'.
Unfortunately for one New Zealand thief, he just broke both those rules.
The thief was caught on camera stealing expensive equipment, but he'd picked the wrong target - because now the billboard company he was stealing from has plastered his image around Wellington, New Zealand's largest city, seeking his capture.