McDonald’s New Stealth Campaign: No Brand, No Clown!

1. sam
   November 12th, 2008 at 3:52 am

   Probably the only way I’d step foot in a McDonald’s is if I didn’t know it was one.

2. sam
   November 12th, 2008 at 3:54 am

   …or if zombies were attacking from the future using advanced ray gun technology and McDonalds was the only place that had some sort of anti-ray gun technology suit.

3. Darlzwik
   November 12th, 2008 at 6:55 am

   Japanese people will be fooled into gaining a quarter pound of fat every day, like Americans.

4. valerie
   November 12th, 2008 at 7:13 am

   Wow, why all the mcdo hate? It’s a company. If people don’t like it, they can stop eating there. Did anyone ever FORCE you to eat a BigMac?

   Mcdo actually tries out different styles of restaurants all over the world. I saw an interesting program about it on the Travel channel, or maybe the Food channel not too long ago.

   They have a drive-thru for snow skis in Finland, I think. And a very chic one in the middle of Rome! Why not? They may want to upgrade their image in a few years…

5. Rocky Rook
   November 12th, 2008 at 7:24 am

   McDonald’s sales increased 8.2% according to this report http://www.marketwatch.com/news/story/shaky-economy-helps-mcdonalds-sh ine/story.aspx?guid=%7B7A0038FB-DD84-4392-9F92-C2BAC9BE0C56%7D&dist=ms r_3

   It is a well-managed business.

   The pictures of “Quarter Pounder” reminded me of Pei Wei … black and red … makes people feel at home and want to eat.

6. Darlzwik
   November 12th, 2008 at 7:30 am

   I don’t know about the Travel channel, because I don’t have T.V., but I know here in the U.S., stupid people don’t stop eating there; they just get fatter every day.

7. Pudifoot
   November 12th, 2008 at 10:04 am

   McDonald’s is consistent, food that is served quick. When you are busy, and you need a quick bite to eat, and you don’t want to gamble about what you are getting, then going to McDonald’s is often a good idea.

   Is it healthy to eat there? no, of course not. But there are far worse problems then eating non-healthy food (e.g. not eating any food).

8. sigh
   November 12th, 2008 at 10:13 am

   It’s so funny how biased people are against corporate America. Normally people say that the clown and all that are the reason so many children are pulled in, but once you take the clown away it’s labeled as “stealth.”

   People eat there because they are lazy and don’t give a hoot about their health. It’s convenient and edible enough to make it a preferable option to people.

   If you hate McDonalds don’t just blame the corporation, but blame all the people who give them their money. PERSONAL RESPONSIBILITY, PEOPLE!

9. silentwatcher24
   November 12th, 2008 at 10:43 am

   What’s so wrong with getting a little unhealthy food sometimes. I try and eat healthy as much as I can, but living on a college campus with a mandatory meal plan, the meals get a little repetitive and boring, and aren’t always that great for you. But it is nice to every once and a while go out and get something quick and cheap when you don’t have a lot of time. It may not be great, but everything in moderation, And its better than skipping meals because you don’t have the time to eat all day.

10. Gail Pink
    November 12th, 2008 at 11:18 am

    Oh come on you guys: McDonalds is delicious! This Quarter Pounder Store is awesome and looks like it’d be cool to eat there, in the dark while really high. Plus, Beef is a delicacy over there, right? Fun!

11. boliyou
    November 12th, 2008 at 11:39 am

    It’s an interesting remake on the corporate identity. Is there a rationale for why this way, in this place, or are they just trying something different?

12. v.dog
    November 12th, 2008 at 2:26 pm

    When I was in Cambodia I saw several knock offs of famous brands like “Pizza House”; could this not be same thing?

13. Ashley
    November 12th, 2008 at 4:30 pm

    I love McDonald’s, and I’m a perfectly healthy weight. You can’t slam a whole company just because some people are too irresponsible to manage their own diets. Should we hate Crisco because if you eat nothing but Crisco, you’ll blow up like a balloon?

14. Olde Krow
    November 12th, 2008 at 8:33 pm

    All the McD’s bashing is Nothing More than snarky pseudo intellectual BS from GenX elitists with delusions of relevance

15. XuYu
    November 12th, 2008 at 11:10 pm

    Are you sure it’s not just a Quarter Pounder-themed bar?

    (Kinda reminds like that Nazi-themed bar from a few years ago… http://www.time.com/time/asia/magazine/2000/0605/southkorea.trouble.ht ml )

16. Neil Duckett
    November 13th, 2008 at 1:06 am

    XuYu - No, it’s the real deal. The burgers taste exactly how you expect them to aswell … whether that’s good or bad i don’t know.

17. Dixon
    November 13th, 2008 at 12:09 pm

    If you want to eat unhealthy food off a plastic tray in an environment full of screaming kids Mc Donald’s is ideal.

18. anonymous commenter
    November 15th, 2008 at 9:44 pm

    McDonald’s makes nothing but garbage and they know it. They are just as responsible as the stupid fatties who eat there for the repercussions.

19. Stevo
    December 12th, 2008 at 1:47 am

    To really understand McDonald’s you really have to have worked for them, I think anyway. I always thought that I had understood them up until the point in which I actually worked at one. The way the conduct themselves, from the inside out really is like no other fast food restraunt, really it’s quite amazing. I’m not sure anyone can really appreciate it though =S oh well.

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