In Game Political Ads

Posted by Miss Cellania in ABC World News Webcast, Advertising, Politics on October 29, 2008 at 8:00 pm



Companies have integrated ads into video games for quite some time now, but this is the first time election campaign ads have been used in virtual reality games. Is this a good idea? Will it be effective? The ABC World News Webcast takes a look. Link to segment. Link to entire webcast.


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COMMENT

8 comments to "In Game Political Ads"

  1. Peeves
    October 29th, 2008 at 11:15 pm

    Particularly with Obama, he won't regret buying these ads. He's already popular with the young voters, this would probably just remind them to get up and vote..which is the hardest part with this group.

  2. Tony LaRocca
    October 30th, 2008 at 3:10 am

    Sorry, but I want to play games for a little bit of escape, not to have advertising stuck in my face like it is 24/7 in the real world. Remember the once upon a time when gamers would have been outraged to pay $50 for a game and have it turn out to be adware? The foot in the door method of conditioning works, and the industry just keeps sucking and sucking.

  3. Peeves
    October 30th, 2008 at 3:24 am

    While someone like me wouldn't pay too much attention to these things, I guess would be a bit pissed if I had to see Palin's face in my home while I was entertaining myself. Of course if the price of gaming went down due to the ad revenue I'd be fine.

  4. Orjan Morjan
    October 30th, 2008 at 3:55 am

    Don't buy EA.

  5. Jeeves
    October 30th, 2008 at 10:47 am

    You would be pissed to see Palins face? Dude.
    Palins face would make me buy the game happily.

  6. baierman
    October 30th, 2008 at 11:06 am

    I think the Obama campaign just jumped the shark.

  7. fluff
    October 30th, 2008 at 12:11 pm

    I am with Tony here.
    We get those bloody ads forced down our throat ALL THE TIME. You know why I use adblock and don't feel ashamed the tyniest little bit? It's not because I would not want to support good sites; it's because I can't stand it anymore. I won't take this messing with my unconsciousness if I can help it. I don't want to see or hear this nervous shite ever again. My mind has THE RIGHT to be left alone. We live with a constant stimulus overdose, and this sickens me. It makes me want to vomit. So for me, every ad I did not see or hear is the only ad I can and will accept. If I can't get rid of the ads (zapping away, adblock and so forth) I just won't consume the content around it. Same goes for games.

  8. notfromconcentrate
    October 30th, 2008 at 6:17 pm

    First the world series and now this. Three cheers for purchasing the white house! Hope he keeps the receipt.


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