it is important to stress that it is not the Coffee, here, but that it is about the WARM drink.

Tea will also have the same effect.

People who drink warm drinks are much more down to earth and friendly as opposed to people who drink cold drinks such as soda all the time.
Beer and alcoholic drinks do not count, due to the alcohol's loosening effect on people.

So many things scream bizarro in that pic! I'd bet there's a live baby chick in that cup, no coffee. Creepy bastard.

It looks like he's a kid wearing his Dad's shirt.

Uhh, isn't marketing in general basically a game of pretension? The Apple vs PC commercials are not simply "PC is lame, Mac is hip and cool" though I'll acknowledge that is a big part of it. However, a good 50% of the Mac commercials are also about countering the myth that PCs do everything and Macs do nothing (i.e. it's utility).

HP, Dell, and other PC manufacturers also use branding campaigns that make their product look sleek, stylish, and cool as well, they just haven't succeeded as well as Apple has yet. Sony's Vaio laptops used to do just as well as Apple did in this department, but they've been pushed to the background a bit more as of late.

Yes, I realize that some Mac people are hipster retards, but plenty of people I know who use Macs are just as, if not more, computer savvy than the average PC user. The generalization that people only buy Macs because they have more money than brains and are only interested in trendy hip stuff is as lame as the assumption that all PC users are uncool anal wet-paper-bag-personality types.

And yes, I realize this all means almost nothing of real importance at all.

And Gail, me thinks thou do protest too much....

Mac's marketing campaign is built on pretension, that's why they push so hard on branding the iPod and their computers as the thing cool, hip people use. Most people buying a Mac don't really go into it because they've done a load of research on what computer or mp3 player will best suit them, they buy for design and for the brand.

Chill out, it's all in good fun.

A lab worker asked each of 41 subjects to hold a cup of warm or iced coffee. They were then asked to rate the personality of an unidentified person whom researchers described as "skillful, industrious, determined, practical and cautious."

It makes people's perception of personality appear 'warm' or 'cold', depending on the physical sensation they themselves were feeling.

Now on topic.
OK so a cup of coffee makes you look more savvy\suave.
But not this guy, it just says smarmy douche.