Link Between Physical and Emotional Warmth: Hot Cup of Coffee Makes Perfect Stranger More Attractive

1. ted
   October 28th, 2008 at 12:39 am

   Never mind the coffee... is that guy shrinking?

2. gtstiggy
   October 28th, 2008 at 1:13 am

   I'm glad I'm not the only one who thinks he looks like a 18yr old trying on his father's suit for the first time.

3. Robolasse
   October 28th, 2008 at 3:00 am

   This is something sales people have known for generations.

4. L.C.
   October 28th, 2008 at 3:15 am

   am I the only one offended that they are calling a Mac pretentious? I own one...Im only snotty every now and then...

5. Tim Giachetti
   October 28th, 2008 at 5:36 am

   L.C. You're a good sport. Got a chuckle out of that.

   Now on topic.
   OK so a cup of coffee makes you look more savvy\suave.
   But not this guy, it just says smarmy douche.

6. sparge
   October 28th, 2008 at 7:49 am

   It didn't say anything about 'more attractive'. The subjects didn't even see the person:

   A lab worker asked each of 41 subjects to hold a cup of warm or iced coffee. They were then asked to rate the personality of an unidentified person whom researchers described as "skillful, industrious, determined, practical and cautious."

   It makes people's perception of personality appear 'warm' or 'cold', depending on the physical sensation they themselves were feeling.

7. Gail Pink
   October 28th, 2008 at 8:43 am

   "... pretentious Mac..." WTF!? Yeah it's SO "pretentious" to use a better designed, more efficient computer that actually works. Gee wiz, what crock of BS.

8. shawnisboring
   October 28th, 2008 at 9:56 am

   Gail,

   Chill out, it's all in good fun.

9. Byrd Brain
   October 28th, 2008 at 10:05 am

   No, really Gail, just watch the Mac commercials, they really are pretentious.

10. Tonberry2k
    October 28th, 2008 at 10:22 am

    A real-life Hot Coffee mod? Eeeexcellent.

11. Zombie
    October 28th, 2008 at 10:24 am

    This guy could be surrounded by mugs of coffee and still not look anywhere close to attractive. Couldn't they have found a shirt that at least came close to fitting him?

    And Gail, me thinks thou do protest too much....

    Mac's marketing campaign is built on pretension, that's why they push so hard on branding the iPod and their computers as the thing cool, hip people use. Most people buying a Mac don't really go into it because they've done a load of research on what computer or mp3 player will best suit them, they buy for design and for the brand.

12. big shirt man
    October 28th, 2008 at 10:49 am

    Channeling David Byrne, Mr. David Byrne

13. henningKO
    October 28th, 2008 at 2:04 pm

    What if the study was done in summer... in Jamaica... in a burn ward?

14. itsalljustaride
    October 29th, 2008 at 3:31 pm

    "Mac’s marketing campaign is built on pretension"

    Uhh, isn't marketing in general basically a game of pretension? The Apple vs PC commercials are not simply "PC is lame, Mac is hip and cool" though I'll acknowledge that is a big part of it. However, a good 50% of the Mac commercials are also about countering the myth that PCs do everything and Macs do nothing (i.e. it's utility).

    HP, Dell, and other PC manufacturers also use branding campaigns that make their product look sleek, stylish, and cool as well, they just haven't succeeded as well as Apple has yet. Sony's Vaio laptops used to do just as well as Apple did in this department, but they've been pushed to the background a bit more as of late.

    Yes, I realize that some Mac people are hipster retards, but plenty of people I know who use Macs are just as, if not more, computer savvy than the average PC user. The generalization that people only buy Macs because they have more money than brains and are only interested in trendy hip stuff is as lame as the assumption that all PC users are uncool anal wet-paper-bag-personality types.

    And yes, I realize this all means almost nothing of real importance at all.

    

15. Ali S.
    October 29th, 2008 at 6:06 pm

    @ ted

    It looks like he's a kid wearing his Dad's shirt.

16. ted
    October 29th, 2008 at 7:48 pm

    I assume the oversized feeling is deliberate. He's supposed to look tiny with a slightly taller mug, a big screen, and a loose-fitting shirt. The screen is in the foreground, making it look even bigger than it actually is.
    Looks like it's advertising how gorwn-up your kids would look because they're smarter using this computer. But that's just a wild guess.

17. Jeremy
    October 29th, 2008 at 8:27 pm

    School picture haircut...
    Dad's best white shirt...
    left-handed mouse use...

    So many things scream bizarro in that pic! I'd bet there's a live baby chick in that cup, no coffee. Creepy bastard.

18. SD1
    October 30th, 2008 at 12:55 am

    It's not about the Coffee -

    it is important to stress that it is not the Coffee, here, but that it is about the WARM drink.

    Tea will also have the same effect.

    People who drink warm drinks are much more down to earth and friendly as opposed to people who drink cold drinks such as soda all the time.
    Beer and alcoholic drinks do not count, due to the alcohol's loosening effect on people.

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