Technorati, the mother of all blog search engines, has just released its annual State of the Blogosphere report. The 2008 report spans 5 different posts in 5 days and includes juicy bits like how much money bloggers are making:
Blogs are Profitable
The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.
http://www.technorati.com/blogging/state-of-the-blogosphere/
Not everybody, however, agree on the numbers. American Public Media's Marketplace radio interviewed Om Malik of GigaOM blog who said that it was not easy getting $75,000 in revenue - Thanks Rodney McDonald!