Technorati's State of the Blogosphere 2008

Technorati, the mother of all blog search engines, has just released its annual State of the Blogosphere report. The 2008 report spans 5 different posts in 5 days and includes juicy bits like how much money bloggers are making:

Blogs are Profitable

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.

http://www.technorati.com/blogging/state-of-the-blogosphere/

Not everybody, however, agree on the numbers. American Public Media's Marketplace radio interviewed Om Malik of GigaOM blog who said that it was not easy getting $75,000 in revenue - Thanks Rodney McDonald!


Newest 5
Newest 5 Comments

100,000 page views for $75K.. Hmmm, you would have to blog about a very profitable niche to get to that income level at that number of page views... I don't know where they got their numbers, but I know a lot of bloggers who get more than 100k page views, and none of them make 75k+ out of their blog.
Abusive comment hidden. (Show it anyway.)
Commenting is closed.


Email This Post to a Friend
"Technorati's State of the Blogosphere 2008"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More