Technorati's State of the Blogosphere 2008

Technorati, the mother of all blog search engines, has just released its annual State of the Blogosphere report. The 2008 report spans 5 different posts in 5 days and includes juicy bits like how much money bloggers are making:

Blogs are Profitable

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.

Not everybody, however, agree on the numbers. American Public Media's Marketplace radio interviewed Om Malik of GigaOM blog who said that it was not easy getting $75,000 in revenue - Thanks Rodney McDonald!

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100,000 page views for $75K.. Hmmm, you would have to blog about a very profitable niche to get to that income level at that number of page views... I don't know where they got their numbers, but I know a lot of bloggers who get more than 100k page views, and none of them make 75k+ out of their blog.
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