Technorati's State of the Blogosphere 2008

Posted by Alex in Blog & Internet on September 24, 2008 at 11:45 pm


Technorati, the mother of all blog search engines, has just released its annual State of the Blogosphere report. The 2008 report spans 5 different posts in 5 days and includes juicy bits like how much money bloggers are making:

Blogs are Profitable

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.

Link

Not everybody, however, agree on the numbers. American Public Media’s Marketplace radio interviewed Om Malik of GigaOM blog who said that it was not easy getting $75,000 in revenue – Thanks Rodney McDonald!


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6 comments to "Technorati's State of the Blogosphere 2008"

  1. Steve C
    September 25th, 2008 at 12:06 am

    Alex, I'm a little surprised you're running this story without actually offering any opinion of your own. Who's right - Technorati or Malik? I'm guessing you have both the traffic and income level to offer an informed opinion :)

  2. Larfin Jackarse
    September 25th, 2008 at 3:37 am

    How do people running Adblock figure into this?

  3. Geeks are Sexy
    September 25th, 2008 at 8:08 am

    100,000 page views for $75K.. Hmmm, you would have to blog about a very profitable niche to get to that income level at that number of page views... I don't know where they got their numbers, but I know a lot of bloggers who get more than 100k page views, and none of them make 75k+ out of their blog.

  4. sw
    September 25th, 2008 at 11:32 am

    so what's neatorama grossing?

  5. CheeseDuck
    September 25th, 2008 at 2:02 pm

    My thoughts exactly. What IS Neatorama making?

  6. Ali S.
    September 26th, 2008 at 1:15 am

    Baby, we're cashing in a ton of green. Although...I was promised that cheque and still haven't gotten it. ;)


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