The Quirky, Wonderful Market that is the Berkeley Bowl

By Alex in Food & Drink on Sep 23, 2008 at 3:56 pm

When I went to Cal, I used to shop at the Berkeley Bowl (whenever I could find parking). So it’s a pleasant surprise to find the quirky market featured in the Los Angeles Times.

Here’s what John M. Glionna wrote about the place where nuts roam the aisles as well as sit on the shelves:

Outside, petitioners seeking signatures for ballot measures have come to blows with opinionated residents. In the tiny parking lot, nicknamed the Berkeley Brawl, frustrated motorists have been known to ram one another’s cars. At the checkout, people have thrown punches and unripened avocados at suspected line-cutters.

When one shopper was told she couldn’t return a bag of granola, she showily dumped its contents on the floor. Culyon Garrison, who works at the customer-service desk, recently had a loaf of bread thrown at him.

The produce emporium — one of the nation’s most renowned retailers of exotic fruits and vegetables — creates its own bad behavior. Kamikaze shoppers crash down crowded aisles without eye contact or apology for fender-benders. So many customers weren’t waiting to pay before digging in that management imposed the ultimate deterrent: Those caught sampling without buying will be banned for life — no reprieves, no excuses. (Not even "I forgot to take my medication.")

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(Photo: Randi Lynn Beach / LA Times)


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  1. Kitty
    Sep 23rd, 2008 at 4:17 pm

    Now I want to fly to Berkley ONLY for the fruit shopping.

  2. xtopher
    Sep 23rd, 2008 at 4:29 pm

    The author of the article has now been banned for life.

  3. Geekazoid
    Sep 23rd, 2008 at 4:37 pm

    Interesting, used to pass by that place all the time but never knew what was in it.

  4. Ali S.
    Sep 23rd, 2008 at 4:56 pm

    Since moving to Toronto I’ve been slowly adapting to the city and it’s quirks. One thing that I really want to find are the Farmer Markets that are dotted across the city. Nothing like fresh fruit and veggies!

  5. Peeves
    Sep 23rd, 2008 at 5:04 pm

    I never would have thought people in Berkeley were assholes..but when you cross hippies with rich I guess I can see it.

  6. EEM
    Sep 23rd, 2008 at 5:20 pm

    Hahah why is everything in my life ending up on neatorama. I go by there all the time.

    Berkeley is full of ass hats, which is why I try to stay in Albany

  7. NicoNico
    Sep 23rd, 2008 at 6:38 pm

    I’d go there to shop. However, I’m not anywhere near there.

    What I do have is pretty nice, though. Here in my corner of Arkansas, there are farmer’s markets everywhere. They’re small, but the cost to get into it is low, so tons of people are out there selling anything imaginable, even local restaurants who want cheap advertising. Also, there are millions of farmers selling produce out of their trucks. I’m not kidding when I say that there was one person off the side of the road selling a bushel of apples for $1 (yep, a full basket, maybe 10 or 15 apples, for $1 – I thought it was a typo at first). I miss the east coast, but the constant bombardment of fresh fruit and veggies kind of makes up for it.

  8. gjd
    Sep 23rd, 2008 at 7:37 pm

    Ali S.

    St. Lawrence Market is good. Kensington Market is real. Chinatown is fine. Yonge and Davisville has two fresh grocers who might as well be farmers markets.

    Hope that helps. Toronto is a great city.

  9. Zombie
    Sep 23rd, 2008 at 7:59 pm

    Sounds like the old fable of the land that is paradise, but made hell by the people living there who act like, well – people.

  10. CelticCatEyes
    Sep 23rd, 2008 at 8:23 pm

    I’ve found that amazing stores with unbelievable selection create crazy people. Its the idea in psychology that more choices may not necessarily be better…We are most comfortable when we simply have a routine and ‘the usual’.

    I went to an organic store recently (in my new neighborhood) that has a secret ‘Lounge’ with wifi above the main store. Only those with the club card are allowed in the ‘Lounge’(the main store has organic cafeterias). When one of the residents complained that there may be too many of the local University students up there, a much older resident told him “You have a right to be there! You tell them to get out!”. The whole thing was just insanity in the making.

  11. Christophe
    Sep 23rd, 2008 at 9:43 pm

    “Before you buy anything,” [Yasuda] says, “you have to smell it, taste it.”

    And now he complains about customers sampling ? :)

  12. Gail Pink
    Sep 24th, 2008 at 12:16 pm

    Is their company slgoan” Where Assholes Come to Shop and Be Assholes”? Because it should be.

  13. Ali S.
    Sep 24th, 2008 at 12:44 pm

    @ gjd

    Many thanks! :) I got a few days off so I’m going to be gallivanting across the city and see these markets.

  14. Tracy
    Sep 25th, 2008 at 12:16 am

    I miss Berkeley Bowl and the awesome bakery across the street from it. Sure, it was always chaotic at best, but it had a sense of character I’ve never found at another grocery store, and I never had a problem with sampling. I feel like that part of the article is being played up in a lot of places, and I think it’s misleading. There’d always be produce guys around who would be happy to give you a taste of something if you asked if they weren’t already handing out slices of whatever impossibly fresh peaches or mangoes or whatever they had handy. I used to buy more produce from the farmers markets, but there was always something wonderfully breathtaking about coming into the store and seeing a truly massive amount of fresh fruits and vegetables.

  15. granny annie
    Aug 2nd, 2009 at 7:40 pm

    I’m originally from LA area..used to the nuts and nasties…but live in Berkeley now and have shopped at Berkeley Bowl for a long time and have NEVER seen fights or people being crazy. The worst is a woman with a very loud voice who shops their regularly and tries to make conversation with all the people working in produce. they are polite to her but go on about their business. I love this store because it offers just about EVERYTHING and carries exotic fruits and veggies and many varities of all that is in season from around the world… everything is fresh and the prices, especially in produce, are great. There are many nationalities that shop here…they are quiet and respectful, and do their shopping and leave….just like I’m doing now….


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