Queensland "Flasher" Ad

To remind the people of Sydney and Melbourne, Australia that Queensland is a warm place to go to during winter vacation, Tourism Queensland employed a bunch of attractive women to ... um, flash men on the street with this advertising message:

The objective was to make Queensland the number one choice for a winter holiday. To remind the Sydney and Melbourne markets than, evein in winter (it’s winter now in Australia), the weather’s warm enough to enjoy Queensland’s beaches 24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.

Here's the "front view": Link (SFW, don't worry - Update 9/10/08: Some visitors complained of a virus from the website - click at your own risk)

Update 9/11/08: delinked - website contains Bloodhound.Exploit.196 virus.

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Hey, that's the building I work in on the right!

Never thought I'd see it on Neatorama.

And yes, it was a pleasant surprise to get at lunchtime. Something for nothing!

That's not me in the pic btw ;)
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glad you liked

And I stand corrected.

man I have to get back to Melbourne.

Overpowering need to sit under the palm trees at Greasy Joes in Saint Kilda and sink a few Coopers Red.
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Somehow, Queensland appealing to the lowest common denominator doesn't surprise me...

I remember a radio competition in Melbourne where they tried to come up with the best nickname for Brisbane, because the one being used, Bris Vegas, is misleading.

The winners were 'Brizil' and 'Brisbekistan' :)
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