BBC Olympics Coverage - Neatorama

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BBC Sport is using the traditional Monkey King character in the marketing campaign for their Olympics coverage. Produced by Jamie Hewlett and Damon Albarn. Link -via Viral Video Chart

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That was beautiful! Combining Olympic sports maneuvers with something so Chinese as the Monkey King was genius, and the artwork was fantastic too. I doubt China could do any better than that commercial.

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Yep, 'Another Jake', and Jesse Owens won 4 gold medals and that pissed off Hitler. Let's do something to piss off the Chinese!

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Actually, boycotts are TREMENDOUSLY effective, but that's hardly in the spirit of the games is it? Heck, there was an Olympics in Nazi Germany... not a very good one, but ONE nonetheless.

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Nice music. Who knew traveling in China was so dangerous?

Is this some kind of allegory on the problematic journey of the olympic torch?

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Suddenly I want to see the Monkey King's movie again.

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