Lowe Ad Agency sent samples of laundry detergent to potential customers in Thailand. They wrapped the sample with a new t-shirt and addressed it with washable ink. By the time the samples arrived, the shirts were pretty dirty. Then voila, the solution was right there inside! Clever marketing. See more pictures at Ads of the World. Link -via Unique Daily
Lowe Ad Agency sent samples of laundry detergent to potential customers in Thailand. They wrapped the sample with a new t-shirt and addressed it with washable ink. By the time the samples arrived, the shirts were pretty dirty. Then voila, the solution was right there inside! Clever marketing. See more pictures at Ads of the World. Link -via Unique Daily
that is a great idea though. i bet it'll be submitted at cannes this year.