New but Dirty Shirt

Posted by Miss Cellania in Advertising on June 26, 2008 at 9:16 am



Lowe Ad Agency sent samples of laundry detergent to potential customers in Thailand. They wrapped the sample with a new t-shirt and addressed it with washable ink. By the time the samples arrived, the shirts were pretty dirty. Then voila, the solution was right there inside! Clever marketing. See more pictures at Ads of the World. Link -via Unique Daily



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COMMENT

5 comments to "New but Dirty Shirt"

  1. Evilbeagle
    June 26th, 2008 at 10:39 am

    I generally throw away junk mail on general principle. I hate getting it. But this, I wouldn’t mind.

  2. Jake D.
    June 26th, 2008 at 11:46 am

    Yeah, this is a great idea.

  3. rainbow
    June 26th, 2008 at 12:15 pm

    That´s clever!

  4. kid_icarus
    June 26th, 2008 at 12:27 pm

    unfortunately, after washing, the shirts didn’t fit anyone because they shrank so much….

    that is a great idea though. i bet it’ll be submitted at cannes this year.

  5. Demonic
    September 1st, 2008 at 4:57 am

    Funny you should say that, it got 2 golds.


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