Rampenfest: Viral Ad Launches New Beemer Straight from Bavaria to USA with a Giant Ramp

There's a thin line between genius and insanity, or so says Jeff Schultz who shot and directed this little documentary video called Rampenfest, about a little Bavarian village who built a giant ramp to bring the village closer to heaven ... and to shoot the new BMW Series 1 from Bavaria straight to the United States!

(Yes, it's a viral ad/film by BMW. 30+ minutes long)

Link - Thanks Franz Brendl!

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I agree! It's definitively the best viral ad, especially of the automotive ones!

If you would like to continue reading, check out the post I wrote on squeeq:

http://friendmanagement.com/squeeq/?p=51

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Common misnomer:
beemers are BMW motorcycles,
bimmers are BMW cars.

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beer... smoking... *skip* ... beer... smoking... *skip* ... more beer... more smoking...

Definitly German.

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This is a slightly bizarre campaign, but quite fun in its insanity. I agree though, few people are going to sit through such a long video.

There's more about the campaign on a forum I post on, here: http://www.1addicts.com/forums/showthread.php?t=4776. Follow some of the links, there is some really bonkers stuff about the fictitious town of Oberpfaffelbachen.