LEGO Boulder Chases Indiana Jones!

1. No, not that Alex
   May 19th, 2008 at 10:06 am

   That was anti-climactic…

   Still, anyone with 5 million LEGOs on hand to build a boulder gets a nod of approval from me.

2. Dan
   May 19th, 2008 at 11:13 am

   I wonder how much 5 million lego bricks cost?

3. Christophe
   May 19th, 2008 at 12:05 pm

   It must have cost a lot : they couldn’t afford decent filming equipment…

   Anyhoo, I’d like to see the face of the car insurance agent when reading the report

4. kid_icarus
   May 19th, 2008 at 1:16 pm

   i agree with not that alex….kind of anti-climactic…..at times it almost feels cgi-ish…..i wanted it to roll fast and crush things.

5. oshean
   May 19th, 2008 at 2:03 pm

   That LEGO ball is impressive!
   The LEGO Pick-A-Brick retail cost of a 2×4 brick is 15-16 cents. That would put this ball at $750,000! Not including shipping and tax. They most likely bought these as bulk used bricks from Ebay and at garage sales.

6. CheeseDuck
   May 19th, 2008 at 2:32 pm

   What can’t lego do?

7. mosumi
   May 19th, 2008 at 2:36 pm

   i’m almost totally certain this is viral marketting for -

   http://indianajones.lego.com/en-US/default.aspx

8. Idil
   May 19th, 2008 at 3:31 pm

   That means they probably could have sold it to someone really rich for at least $500,000 …. hmmm

   ahh the guy with the red hat is annoying.

9. andrewdoane
   May 19th, 2008 at 4:53 pm

   Maybe I’m just saying it fresh off watching the Toyota commercial in the other post, but I think this one is fake too. Even if they got the bricks for half a penny each, which would be an incredible deal, these guys have 25 THOUSAND dollars worth of lego bricks? And they’re willing to roll them down a hill? And the cops didn’t throw them all in jail for potentially causing a LETHAL car accident? I hope, for their sake, that this was fake. And I’m including “really filmed a real brick but for an ad and on a closed-down street” in the term “fake.”

10. Miss Cellania
    May 19th, 2008 at 5:17 pm

    I wouldn’t be a bit surprised if it were a viral ad. But if they were paid for it, they should have trucked it back up the hill and tried for a more exciting finish than rolling into a parked car.

11. sparge
    May 19th, 2008 at 5:30 pm

    According to this amazon page, 576 legos weigh 5 pounds. Which means that if that thing were really 5 million legos, it would weigh nearly 22 tons. Plus all the glue that would certainly be necessary to hold it together.

    So yeah. Shenanigans.

12. Taylor
    May 19th, 2008 at 6:43 pm

    Actually it’d be 13.7 tons. Read the comments under the video, someone worked out the math.

13. sparge
    May 19th, 2008 at 8:25 pm

    Believe it or not, I worked out the math too!

    576 legos / 5 pounds = 115.2 legos/pound

    5000000 legos / 115.2 legos/pound = 43402.777777778 pounds = about 21.7 tons

    But I can see why you’d believe that other guy instead. All I did was give a source for the lego weight value.

    (Actually, he probably got the weight of the small lego sets. But we can’t know that for sure, now can we?)

14. ted
    May 20th, 2008 at 6:57 am

    I bet the inside is hollow.

    So fake.

15. Tracy Mangum
    May 20th, 2008 at 9:54 am

    The core was styrofoam. The legos were glued to the outside. Still pretty cool though.

16. Alex
    May 20th, 2008 at 2:59 pm

    Ah! So that’s what that strange thing was all about. A friend of mine who works in advertising sent a mysterious photo of the Lego ball (yes, made mostly of styrofoam) but no info as to what for … Now I understand

17. dermot
    May 20th, 2008 at 5:21 pm

    Guys, I’m an AFOL (adult fan of LEGO) - and have built some big models with the stuff…and there’s no way that this is real. As noted, it’s almost certainly a viral marketing campaign.

    That much lego would cost thousands of dollars, even for raw brics. Rolling such a heavy object down a San Francisco hill would be an act of criminal negligence - such a heavy object moving at speed would be incredibly dangerous.

    Now perhaps, if the sphere were hollow, it just MIGHT be plausible - but hollow spheres are pretty unstable, and I’d expect the thing to shatter or crack on impact with that car…even if glued.

    So, either these guys are incredibly stupid and incredibly well off, or it’s a viral campaign using a mixture of AE, styrofoam, etc.

18. cadeaux
    May 11th, 2009 at 5:32 am

    great article , thanks you very much

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