Brand Tags: What Pops Into Your Mind When You See This Logo?

Posted by Alex in Advertising, Blog & Internet on May 19, 2008 at 2:49 am


Noah Brier’s latest project, Brand Tags, shows you a logo and asks you to write the first thing that popped into your head. The result is a brand perception, displayed in the style of a "tag cloud" we often see in blogs.

Since Noah announced Brand Tag’s release on Friday, he’s gotten over 77,000 tags. Though the result may hurt some egos, undoubtedly they are of value of some people in charge of branding. Either that or it’s just plain ol’ entertaining!

Link – via J-Walk Blog

Previously on Neatorama: Evolution of Tech and Car Logos


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6 comments to "Brand Tags: What Pops Into Your Mind When You See This Logo?"

  1. Noah Brier
    May 19th, 2008 at 6:37 am

    Thanks for the shout out Alex, am now up to 450k tags and counting.

  2. E
    May 19th, 2008 at 10:02 am

    I checked it out. It was pretty cool. Budweiser got tagged largely as Beer and Piss. I thought that was kind of apt.

  3. Christophe
    May 19th, 2008 at 12:27 pm

    Pretty cool.
    I love Beijing 2008.
    http://www.brandtags.net/browse.php?id=56
    It's about time people realize what's been happening there...

  4. glassmusic
    May 19th, 2008 at 1:35 pm

    It was amusing to look at Microsoft, and then Apple.

    I thought people would be a lot more harsh on Apple but the vast majority was positive. Microsoft on the other hand...

  5. seekshelter
    May 19th, 2008 at 2:21 pm

    hmmmm... i kept getting server erros...

  6. YT
    May 20th, 2008 at 12:03 am

    This site must be saving alot of money of corporations.


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