New Sony Ad: Foam City

By Alex in Advertising, Video Clips on Apr 16, 2008 at 11:41 am

Here’s Sony’s new commercial, Foam City, where the company blanketed the streets of Miami with loads of soapy foam to sell electronics. Yeah, I don’t get it either …

Hit play or go to Link [YouTube]


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  1. cooties
    Apr 16th, 2008 at 12:09 pm

    it goes with their ads for bravia, ‘color like no other.’ ostensibly, they’ve created a situation no one would believe, so you’d want to take shots of it.

  2. Scotchdrnkr
    Apr 16th, 2008 at 12:23 pm

    I agree with cooties on this.
    In a situation like this you want a good camera so you want a SONY camera.

  3. Jacques
    Apr 16th, 2008 at 12:44 pm

    I hope that foam was phosphate free.

  4. JakeTheSnake
    Apr 16th, 2008 at 12:53 pm

    This wasn’t actually planed by sony at all. The Miami health board was appaled at how dirty the local hippies had become so they scheduled this mas hippie bath. Sony just used the footage.

  5. Brayden
    Apr 16th, 2008 at 1:05 pm

    when was this filmed?? i live right there! I dont remember…

  6. Xinavera
    Apr 16th, 2008 at 1:07 pm

    Definitely a couple notches below their Bravia ads. The superball one is still stunning to watch.

  7. jessleigh
    Apr 16th, 2008 at 1:28 pm

    Spectacular happenings should be captured! This is the point! I LOVE this commercial! The part at the beginnign where the foam is held back by a large cloth and released – beautiful! I also love the simple piano music. I wish I was there!

  8. Brayden
    Apr 16th, 2008 at 1:47 pm

    no serious, when was this?

  9. Badjuk
    Apr 16th, 2008 at 1:56 pm

    Try to put bottle of shampoo at fountain.

  10. CheeseDuck
    Apr 16th, 2008 at 2:30 pm

    Uh. Uh. Uh. I got nothing.

  11. SenorMysterioso
    Apr 16th, 2008 at 3:22 pm

    another imaginative ad from sony

  12. jasonfifi
    Apr 16th, 2008 at 4:51 pm

    beautiful. not as amazing as the superballs down the san fran hill, as has been mentioned, but still something that would be worth taking pictures of.

  13. Christophe
    Apr 16th, 2008 at 10:30 pm

    I’d like to know the time it took to clean up

  14. Homer Jay
    Apr 17th, 2008 at 12:48 am

    My favorite ad from sony has to be the paint pyrotechnics one where the have paint blown up and splashed all over this old housing building, now that is something worth filming

  15. ted
    Apr 17th, 2008 at 5:14 am

    I’m sure they just swept everything into the ocean, where everything magically disappears.

    To what end, Sony?

  16. oezicomix
    Apr 17th, 2008 at 5:34 am

    where are the barely clad bikini college girls playing in the foam? now THAT would convince me to buy a new camera!

  17. definitelyme
    Apr 17th, 2008 at 7:50 am

    sony ads are all well and good but the John West salmon advert rocks. check it out on youtube.

  18. priscilla
    Apr 17th, 2008 at 8:43 am

    @Brayden…I’m right there with you.


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