Comments on: What Happens When You Drink & Drive

By: Thomas

Thomas — Thu, 10 Apr 2008 14:42:27 +0000

You win another beer!

By: Avraamov

Avraamov — Thu, 10 Apr 2008 14:12:18 +0000

i’ve been swimming one-eyed in glycerol while drunk and on mushrooms, and now i’m going to drive home from mumbai. do i win a prize?

By: su.wei

su.wei — Thu, 10 Apr 2008 12:17:27 +0000

i feel like im swimming in glycerol

By: Oomi

Oomi — Thu, 10 Apr 2008 11:11:02 +0000

Nifty!

By: Rosi

Rosi — Thu, 10 Apr 2008 07:10:47 +0000

Oh I can never see these things. I focus too much on one point I think, or for some reason my brain can’t be fooled by them. It might have something to do with the fact that I have no sight in one eye. I don’t really know much about the science behind these, so I can’t tell why I can’t see them.

By: the real sam

the real sam — Thu, 10 Apr 2008 05:19:30 +0000

I want to be drunk all the time then!

By: otterly

otterly — Thu, 10 Apr 2008 04:32:30 +0000

Really fantastic, should be launched on bus shelters world wide.

By: Thomas

Thomas — Thu, 10 Apr 2008 03:18:04 +0000

I actually am drunk, and I can’t tell the difference. I’ll check tomorrow to see what all this optical illusion stuff is about.

By: Miss Cellania

Miss Cellania — Thu, 10 Apr 2008 02:37:31 +0000

You can only see the effect when the eye moves across the image. If you stare at it steadily, it won’t move. But move your eyes around it, and the words just past the edge of your best focus will seem to start waving.

By: The Mutt

The Mutt — Thu, 10 Apr 2008 02:15:42 +0000

I don’t get it. Is that because I only have one eye?

By: RobGF

RobGF — Thu, 10 Apr 2008 01:53:20 +0000

I can never see these optical illusions. Even reading each word one by one I just don’t see it. I understand there is suppose to be some sort of “wavy” effect. Could someone describe what the illusion should look like?

By: empty-minded

empty-minded — Thu, 10 Apr 2008 00:38:52 +0000

Maybe the intent is that the police arrest all those people who stand in front of the sign looking at it with google eyes. Maybe.

I wonder what it looks like to those who do not read English?

By: Scooter

Scooter — Wed, 09 Apr 2008 20:22:15 +0000

nice use of drop shadows to make the way the individual lettters look like they are coming from different directions.

By: CheeseDuck

CheeseDuck — Wed, 09 Apr 2008 19:29:29 +0000

Ahh.. I think I’m drunk. Cause the picture is all screwy and stuffs.

By: roger

roger — Wed, 09 Apr 2008 17:48:10 +0000

My comment disappeared… these are called ECVP waves, I think this guy Akiyoshi Kitaoka invented them:

http://www.psy.ritsumei.ac.jp/~akitaoka/ECVPwaves.html

Here’s an academic article on the subject:

http://www.perceptionweb.com/abstract.cgi?id=v070698

By: tabest

tabest — Wed, 09 Apr 2008 17:08:48 +0000

oh god that almost made me sick! More like being on psychadelics.

By: stacyj

stacyj — Wed, 09 Apr 2008 16:45:26 +0000

Ha, at first I didn’t notice anything at all but once that optical effect kicked in, it WAS pretty neat! I do agree with bean that it seems somewhat problematic in terms of drivers not having time to process the illusion, or of it being worryingly distracting to drunk (or sober!) drivers … but even so I can’t help but admire its cleverness =) Perhaps it’d be a good ad for those marquees inside airports, or subways, or other places where passersby are walking rather than driving …

By: Ali S.

Ali S. — Wed, 09 Apr 2008 16:24:35 +0000

@Nastia

But then everyone would be looking at that and that could kill someone!

By: Jacques

Jacques — Wed, 09 Apr 2008 16:12:44 +0000

Looks like a flag flying in a gentle breeze.

By: Nastia

Nastia — Wed, 09 Apr 2008 16:07:00 +0000

they should’ve just put a dead person, I don’t see how that picture would stop anyone from drinking and driving

By: nygenxer

nygenxer — Wed, 09 Apr 2008 16:01:33 +0000

How does that work? I’m thinking the illusion is due to the shading behind each letter making it seem that a light source is coming from a different direction for each letter. Did I get that right? Do I get a cookie?

I’ve printed as a jpeg and it’s still moving.

And seriously, that’s what it’s like when magic mushroom start kicking in.

By: bean

bean — Wed, 09 Apr 2008 15:55:59 +0000

Looks like the advertisers missed the point on this one. If someone is in a car driving, they won’t have nearly enough time to read through that whole thing word by word and see the effect. If someone is already drunk and reading it before getting into their car, the swaying of the sign will just blend in with the rest of the world spinning around them.

By: nygenxer

nygenxer — Wed, 09 Apr 2008 15:54:09 +0000

No…that’s what happens when the mushrooms juuust start kicking in.

By: Algonkin

Algonkin — Wed, 09 Apr 2008 15:21:13 +0000

Ooops..I meant optical 0_o

By: Miss Cellania

Miss Cellania — Wed, 09 Apr 2008 15:17:11 +0000

Pudifoot, try reading the words individually. It looks different from when you look at the picture as a whole.

By: Pudifoot

Pudifoot — Wed, 09 Apr 2008 15:06:33 +0000

i don’t get it :-/ what visual effect?

By: Algonkin

Algonkin — Wed, 09 Apr 2008 14:55:32 +0000

Very cool opticle effect.