Comments on: Can Apple Make You Smarter?

By: bailey

bailey — Sat, 11 Oct 2008 04:18:05 +0000

http://www.youtube.com/watch?v=Pam0fpxjB4w

By: Video Game Dork

Video Game Dork — Fri, 04 Apr 2008 15:53:56 +0000

Why thank you, Alannah.

By: Jacoby87

Jacoby87 — Wed, 02 Apr 2008 04:16:52 +0000

Maybe so! Haha.

By: probinu

probinu — Tue, 01 Apr 2008 17:25:59 +0000

Jacoby87—

Maybe if they had bought a DELL they could afford something a little nicer than a scion.

By: Alannah

Alannah — Tue, 01 Apr 2008 07:18:05 +0000

*VideoGameDork*

“not glyphs of magic”

I think that summed up the problem with the study perfectly, as well as sounding hella cool. I’ll have to try to find some way to work that into my daily lexicon.

By: JamesM

JamesM — Tue, 01 Apr 2008 06:37:52 +0000

Apple products are bad for the environment with the amount of SMUG they produce.

By: Jacoby87

Jacoby87 — Tue, 01 Apr 2008 02:47:28 +0000

Oezicomix: hahaha

I came here with intent to post what basically everyone has already said. Let’s hope the obnoxious apple users don’t hear about this. Not all users are bad about it, but I was coming out of a coffee shop downtown here, and there was a white scion with an apple logo sticker on its back window. I then stopped, held my breath, and said a little prayer for society.

By: oezicomix

oezicomix — Mon, 31 Mar 2008 23:26:53 +0000

odd as it seems but i must admit that ever since i am running windows on my imac (yes, i tried, but osx just didn`t cut it for me) and i am being exposed to both logos on a daily basis, i feel strangely mellow, balanced out and only JUST the right amount creative!

By: Thespian24601

Thespian24601 — Mon, 31 Mar 2008 21:37:08 +0000

Wow, I’m a Mac user, but that’s sad. There’s no way a simple logo can do that, unless most of the people that took that experiment were users or something of the type, that were already positively affected by the Apple Logo.

By: relright

relright — Mon, 31 Mar 2008 21:28:46 +0000

as a Tar Heel fan,

it figures that Duke would be wasting time and money on something so ridiculous.

By: Cindy

Cindy — Mon, 31 Mar 2008 21:21:38 +0000

I think it’s because the apple logo is always associated with the most up to date technology, whereas you almost never see the IBM logo. Just a thought, dont think it would make a difference on tests though.

By: xander

xander — Mon, 31 Mar 2008 21:04:12 +0000

adriano518

“to stupid”?

By: fastergrace

fastergrace — Mon, 31 Mar 2008 20:59:08 +0000

As everyone else seems to agree, the Apple logo is just way prettier than the IBM logo. Methinks that study is bull, though. It definitely doesn’t make me feel any more creative. They were probably just a group of more creative people. I’d like to actually see the results.

By: Aar000n

Aar000n — Mon, 31 Mar 2008 20:58:39 +0000

Wow…
Sadest attempt at making macs seem better than other operating systems ever.

By: adriano518

adriano518 — Mon, 31 Mar 2008 20:54:34 +0000

yeah dont know about this. isn’t mac marketing trying to target people who are to stupid to use a pc? PC UP MAC DOWN

By: OddNumber

OddNumber — Mon, 31 Mar 2008 20:42:58 +0000

I suspect it has to do with the curves and smooth color transitions in the apple logo compared to the straight lined and visually unpleasing IBM logo.

ah, the memories of taking quick studies on my way to the Armadillo Grill at Duke. Crazy what students will do for a couple dollars or a Snickers bar.

By: bean

bean — Mon, 31 Mar 2008 20:04:21 +0000

This could be explained by the use of a picture for Apple vs letters for IBM.

By: Yosh

Yosh — Mon, 31 Mar 2008 19:58:53 +0000

Apple’s logo gives me boner; IBM’s does not. What does the study say about this phenomenon?

By: Rachel

Rachel — Mon, 31 Mar 2008 19:48:18 +0000

i agree with luv. mac users need to get over themselves and their merchandise.

By: probinu

probinu — Mon, 31 Mar 2008 19:41:01 +0000

I agree totally, I am most creative when sitting in a starbucks typing on my Macbook Air, listening to my IPod and texting with other creatives on my IPhone. I usually have my nike sports propped up on one of the pottery barn tables and my gap pants keep me most comfy.

By: luvpumpkns

luvpumpkns — Mon, 31 Mar 2008 19:36:08 +0000

o lovely. mac users are already pretty pretentious about their software. glad duke could add fuel to that fire.

By: luke

luke — Mon, 31 Mar 2008 19:08:57 +0000

Why did they use the boring IBM logo? That would stifle anyones creativity. They could have at least used the flying windows logo.

By: Video Game Dork

Video Game Dork — Mon, 31 Mar 2008 18:56:28 +0000

How could a picture of an apple make someone behave more creativly? They’re brand logos, not glyphs of magic.

I don’t buy it either. After all, how do we know they study wasn’t somehow funded by apple, and/or the students who seemed more creative were put into the ‘apple’ group. After all, they didn’t subject both groups to both logos-tests.

By: Hugh

Hugh — Mon, 31 Mar 2008 18:45:05 +0000

I don’t buy it. I realize that this is a study coming out of Duke University, but the tantalizing promise of subliminal messaging has prompted thousands of investigations into ways in which images we cannot consciously detect can affect us. Some of these studies have had positive results, only to be debunked, and so there is a very established body of evidence against this .

I don’t know of any studies involving brands, but I can hardly believe that brands affect people more than excessively disturbing or violent scenes, which have been frequently used in studying subliminal influences.

By: Elke Tedije

Elke Tedije — Mon, 31 Mar 2008 18:39:47 +0000

An other one: Paint it white, place a logo, name it iBrick and sell for $999 to creative Mac users.