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Al Jaffee's MAD Magazine Fold-Ins

By Alex in Arts & Crafts, Cartoon & Comic on Mar 31, 2008 at 12:46 pm



Image: DC Comics

The New York Times has a fantastic interactive gallery featuring Al Jaffee’s fold-ins for MAD magazine from the 1960s to the present.

This one above, titled "Who Wants to be President More Than Anything"
is from the June 1964 issue, with the captions of "Rich candidates Rockefeller and Goldwater would fight hard in any pre-convention debates, weakening unity, so nixing idea was best for party’s chances to beat Johnson." When folded, the unmistakeable image of Richard Nixon emerged (it would be another 4 years before Nixon did indeed become president).

Not to be missed: Link – via Gorilla Mask


 
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  1. luke
    Mar 31st, 2008 at 1:31 pm

    Fold-ins are awesome, someone should write a fold-in flash app for websites

  2. Yosh
    Mar 31st, 2008 at 2:42 pm

    Great link! I especially liked Jaffee's shout out to Charles Schulz. Some heavy political commentary as well...the "Cannon Fodder" fold-in reminded me of Eugene McDaniel's song "Headless Heroes" from the mid-70s (from which the Beastie Boys used a sample for "Get it Together"...sorry for the music nerd tangent).

  3. Nate
    Mar 31st, 2008 at 3:35 pm

    Ahhh flash fold-in's....my childhood memories are flooding back. I also had a subsciption to Cracked and CARtoons...anyone else remember CARtoons?

    http://www.georgetrosley.com/cartoons.html

  4. adriano518
    Mar 31st, 2008 at 3:52 pm

    oh man mad was wonderful as a child i remember before i used the internet it was the only time i saw tits other than the random times that my house got cinamax for free or found some vhs tape in my basment that belonged to my grandfather

  5. xander
    Mar 31st, 2008 at 3:56 pm

    I used to love those things.

  6. kinomozg
    Mar 31st, 2008 at 4:15 pm

    Beck has a great music video about this :)
    I love it!
    http://www.youtube.com/watch?v=IK7GsFF8KR0

  7. Thespian24601
    Mar 31st, 2008 at 4:31 pm

    When I was a kid I would just go in and fold the back covers, and leave them like that haha.

  8. cohnsey
    Mar 31st, 2008 at 5:19 pm

    I always looked forward to reading those fold-ins as a kid. Great art work definitely went in to each fold-in. Good post as it brought back some memories.

  9. Eddy Fox
    Mar 31st, 2008 at 6:43 pm

    I find this neat but at the same time kinda creepy that when folded someone stares at you :P

  10. daggerphish
    Mar 31st, 2008 at 9:42 pm

    i never had the heart to fold the covers all the way...i didnt want creases on my magazines. so instead i would guess. it never worked

  11. Barbwire
    Mar 31st, 2008 at 11:07 pm

    I loved MAD. 1964 was the first presidential election I could vote in. Goldwater and Johnson--what a choice!

  12. Alannah
    Apr 1st, 2008 at 2:12 am

    Am I the only one who could never get them to fold properly and was left feeling stupid?

    Yes, yes, I see that I am..

    (leaves,whisteleing.)

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