118 118 Spoof Ads: The Original Sweded Clips?

By Alex in Advertising, Video Clips on Mar 31, 2008 at 12:44 pm

Okay, okay – this one is an oldie but still a goodie. Remember the famous 2003 Honda ad "Cog" (some say the best Honda ad ever)? It took 606 tries to shoot the 2 minutes-or-so clip – no trick photography or computer graphics was used. If you don’t remember (or want to see it again), here it is:


[YouTube Link: Honda Accord "Cog" Ad]

Well, here’s the spoof version (well, "sweded" but this was done well before the term was invented), also made without any computer graphics, but I’m pretty sure didn’t take 606 takes to make:


[YouTube Link: Honda Spoof Ad]

BTW, 118 118 is a telephone directory service in the UK. They’re quite famous for having spoof ads featuring the two mustachioed men (the "118 118 twins"). Here are a couple of their ads:


[YouTube Link: 118 118 A Team]


[YouTube Link: 118 118 Flashdance] Disturbing! You’ve been warned.

And lastly, here’s another spoof of Honda’s ad. This time the famous Honda Choir ad (first clip is the ad, the next clip is the spoof):


[YouTube Link: Honda Choir Ad]


[YouTube Link: 118 118 Choir Ad Spoof]


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  1. Frank W.
    Mar 31st, 2008 at 1:03 pm

    First time I saw this ad. The people at Honda’s advertising agency plagiarised Fischli and Weiss’ ‘Der Lauf der Dinge’ of 1987. Just for the record.

  2. luke
    Mar 31st, 2008 at 2:06 pm

    I’m not sure I would say that honda plagiarised Fischli and Weiss. They are all copying Rube Goldberg machines.

  3. Near
    Mar 31st, 2008 at 2:07 pm

    Entertaining.

  4. Rosi
    Mar 31st, 2008 at 2:30 pm

    WOO I love these guys ^_^
    I dressed up as a 118 twin for a sponsored walk about three years back! (well there was meant to be another person but they backed off at the last minute…)
    They’ve changed the actors who play them recently though, now they just annoy me.
    I remember in the “heyday” of 118 everytime you got a teacher tell us to turn to page 118 the lesson would have to stop for a minute while everyone sang the 118 theme… good times.

  5. OddNumber
    Mar 31st, 2008 at 3:25 pm

    Easily the best car ad I have ever seen. Although I am a bit skeptical about it not containing any trick photography. It is not real easy to get a tire to roll up hill with only a light impact as the forcing function. :)

  6. hedwig
    Mar 31st, 2008 at 3:38 pm

    Rube Goldberg would be proud!

  7. Sean
    Mar 31st, 2008 at 4:55 pm

    The uphill rolling tires are caused by weights at the top of the tire and it’s the most direct ‘rip-off’ of “Der Lauf der Dinge” or in English “The Way Things Go”.

  8. daggerphish
    Mar 31st, 2008 at 5:00 pm

    where can i get that mustache? such a full bodied form. the way they move… breathtaking..

  9. sparge
    Mar 31st, 2008 at 7:33 pm

    hah! I remember seeing the spoofed Rube Goldberg ad a few years back… before youtube (or at least before it was popular). Went to see what this 118 thing was all about and found some more commercials. Wonder if I still have those around somewhere…

  10. Jacoby87
    Mar 31st, 2008 at 9:49 pm

    The flashdance thing just blew my mind. Hahaha, I haven’t laughed that hard in a while.

  11. handsfree
    Mar 31st, 2008 at 10:25 pm

    About the vid nr. 1: ever seen those “Pythagora Switch” videos? If not, search for them at youtube. Seems that japanese kiddos are taught very early how to “make things work”.

  12. Alannah
    Apr 1st, 2008 at 2:15 am

    I’d never heard of these ‘sweded’ things until Things White People Like, and now they’re everywhere. What’s bringing that on?

  13. Jacoby87
    Apr 1st, 2008 at 11:13 pm

    The movie Be Kind, Rewind helped the cause, I’m sure.

  14. Thespian24601
    Apr 2nd, 2008 at 3:16 pm

    The second Honda ad I think they’re spoofing. The first one I think they’re just making a Rube Goldberg machine.

  15. Pete
    Apr 3rd, 2008 at 4:13 am

    Although we couldn’t condone interrupting lessons to sing the 118 theme Rosi, we’re glad that you all like the ads! We’ve shortly got a new 118118 advert out soon so I hope you all like that one too


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