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1. VonSkippy
   February 26th, 2008 at 3:35 am

   Simple example: Hot Dogs

2. jan
   February 26th, 2008 at 3:48 am

   Happier …but sick!

3. v.dog
   February 26th, 2008 at 4:01 am

   @VonSkippy: LOL and eeewww.

   This is something Apple has known for years, you compare the iPod package to that of just about any other MP3 player.

4. Bee
   February 26th, 2008 at 4:26 am

   I’m not really sure why you decided to include that picture, but it really makes me crave a Reeses.

5. Sid Morrison
   February 26th, 2008 at 8:48 am

   Another example: Compare moronic Toyota TV advertising (”Toyotathon Sales Event!!!!!!!”) with that of Honda.

   I guess it depends on who your market is. If it’s a big purchses, I do a lot of research, which includes looking at ads and box labels. If the company does a crappy job explaining their product features, I’ll probably buy from their competitor(s).

6. Miss Cellania
   February 26th, 2008 at 9:46 am

   This wouldn’t be true if the product information wasn’t BAD NEWS!

7. Miranda
   February 26th, 2008 at 11:53 am

   Wow, I’m with Sid…Maybe it because I’m a cheap ass. When I spend money for something I want to know what I’m getting. But I guess it makes sense that when you spend the $$ you want to be happy. Word up to all the cheap asses out there!

8. L
   February 26th, 2008 at 12:56 pm

   Case in point: the recent beef recall. People are blissfully ignoring it so they can still enjoy their (possibly mad) steak. Mmmmm… prions.

9. Man or Monster
   February 26th, 2008 at 1:07 pm

   This is an awful study. The last thing we need on product packaging is less information. There’s never enough information. Try shopping for digital frames, for instance… you’ll have no idea what you’re getting by looking at the box.

10. Aramax
    February 26th, 2008 at 7:40 pm

    It’s not like it’s going to make a big difference if you know what you eat or not. Almost everything you put in your mouth gives you cancer these days.

    I guess it’s alright if you calculate the fact that if you want to grow all your fruits/vegetables and take care of some farm animals for all your nutritious need it’s going to cost you about the same amout of time that is currently deducted from your life spawn by eating all the poison they put in the stuff you eat.

    Bon appetit!

    =D

11. Kevin
    February 26th, 2008 at 11:07 pm

    Call me a pessimist, but I figure if a company doesn’t extol the virtues of its product, it’s probably following the old adage, “If you can’t say something nice, don’t say anything at all.”

    In that case, I move on. I never feel better about a product I know nothing about.

    Oh, and I don’t eat hot dogs.

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