Comments on: Welch's Lickable Ad http://www.neatorama.com/2008/02/17/welchs-lickable-ad/ The Neat Side of the Web Tue, 24 Nov 2009 07:31:29 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Zaulankris http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-1891524 Zaulankris Wed, 18 Nov 2009 21:41:40 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-1891524 Yes, because grape juice is a totally exotic flavor no one has ever tried before. This might make more sense if you were trying to sell Mountain Dew to foreigners, or Pocky to old white men. Yes, because grape juice is a totally exotic flavor no one has ever tried before.

This might make more sense if you were trying to sell Mountain Dew to foreigners, or Pocky to old white men.

]]> By: Dave Stratton http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-1651173 Dave Stratton Wed, 15 Apr 2009 23:22:55 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-1651173 This technology was covered in Deadpan Inc. today. Enjoy. http://www.deadpaninc.com/2009/04/lickable-ads.html This technology was covered in Deadpan Inc. today. Enjoy. http://www.deadpaninc.com/2009/04/lickable-ads.html

]]> By: Cynthia http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-1644754 Cynthia Tue, 14 Apr 2009 08:30:24 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-1644754 this is something interesting! I'd love to try one of these.. if only they could bring it to Singapore =) this is something interesting!
I'd love to try one of these..

if only they could bring it to Singapore =)

]]> By: Matt http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-455396 Matt Fri, 22 Feb 2008 03:27:19 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-455396 Don't think this will make me want to buy some juice ( although it may make me thirsty). Here is a video of some radio hosts trying this our live on the air: http://www.youtube.com/watch?v=AL4HYkhrXqg Don't think this will make me want to buy some juice ( although it may make me thirsty).

Here is a video of some radio hosts trying this our live on the air:

http://www.youtube.com/watch?v=AL4HYkhrXqg

]]> By: The Slapster http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-451266 The Slapster Tue, 19 Feb 2008 01:13:56 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-451266 @ VonSkippy: Nobody has to "fall for it" - it's advertising. Simply getting press is half the idea. You have now contributed to this story gathering interest, and Welch's thanks you! @ VonSkippy: Nobody has to "fall for it" - it's advertising. Simply getting press is half the idea. You have now contributed to this story gathering interest, and Welch's thanks you!

]]> By: CheeseDuck http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-451092 CheeseDuck Mon, 18 Feb 2008 22:52:52 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-451092 @Lo What about TV chocolate? @Lo

What about TV chocolate?

]]> By: VonSkippy http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-450915 VonSkippy Mon, 18 Feb 2008 19:15:32 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-450915 "taste drive" - by sampling some edible film that has a near facsimile of the taste of the actually product. Yeah, that's way better (and probably costs the vendor 10x as much) as just giving a %50 off coupon so that they CAN TASTE THE REAL PRODUCT. I'm guessing this "idea" is brought to us fine consumers by the same guy who thought "Pop Up" ad's on the web was a good idea. "taste drive" - by sampling some edible film that has a near facsimile of the taste of the actually product.

Yeah, that's way better (and probably costs the vendor 10x as much) as just giving a %50 off coupon so that they CAN TASTE THE REAL PRODUCT.

I'm guessing this "idea" is brought to us fine consumers by the same guy who thought "Pop Up" ad's on the web was a good idea.

]]> By: NiteWhite http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-450857 NiteWhite Mon, 18 Feb 2008 17:10:03 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-450857 someone spray some LSD on a few ads and watch Welsh vanish into obscurity. i doubt im not the only catastrophic thinker out there. someone spray some LSD on a few ads and watch Welsh vanish into obscurity. i doubt im not the only catastrophic thinker out there.

]]> By: Jay Minkoff http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-450829 Jay Minkoff Mon, 18 Feb 2008 16:14:42 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-450829 As the president of First Flavor www.FirstFlavor.com, the company bringing this Peel 'n Taste product to market, there is a major correction to the WSJ article: This is not about Lickable Ads. Welch's used the term 'lick' in their ad and no one seems to have bothered to read the fine print. Our product, which can be attached to a print ad and peeled off, is a sealed tamper evident foil pouch containing a piece of edible film. (Similar to popular breath strips.) One peels opens the pouch and places the piece of edible film on your tongue. The edible film dissolves quickly leaving you with a burst of flavor. No licking involved! The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a 'Taste Drive'! As the president of First Flavor http://www.FirstFlavor.com, the company bringing this Peel 'n Taste product to market, there is a major correction to the WSJ article: This is not about Lickable Ads. Welch's used the term 'lick' in their ad and no one seems to have bothered to read the fine print.

Our product, which can be attached to a print ad and peeled off, is a sealed tamper evident foil pouch containing a piece of edible film. (Similar to popular breath strips.) One peels opens the pouch and places the piece of edible film on your tongue. The edible film dissolves quickly leaving you with a burst of flavor. No licking involved!

The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a 'Taste Drive'!

]]> By: Lo http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-450413 Lo Mon, 18 Feb 2008 07:28:46 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-450413 Are we getting closer to the wallpaper in the original Willy Wonka movie becoming a reality? Are we getting closer to the wallpaper in the original Willy Wonka movie becoming a reality?

]]> By: Meadow http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-450401 Meadow Mon, 18 Feb 2008 07:06:19 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-450401 I just got the People magazine with this ad in it, and I thought it was genius--I don't know if different areas are getting different versions of the ad, but mine was an encased little flap that you peeled open and inside was a removable, paper-thin, purple strip EXACTLY like the Listerine breath strips. I can say that it didn't exactly taste like grape juice, but the concept was there and it was really cool. That said, I don't think there's anything to worry about an "ick" factor, because once it's gone, it's gone. There's no "residue" leftover for another person to try. One strip, one taste, that's it. I just got the People magazine with this ad in it, and I thought it was genius--I don't know if different areas are getting different versions of the ad, but mine was an encased little flap that you peeled open and inside was a removable, paper-thin, purple strip EXACTLY like the Listerine breath strips. I can say that it didn't exactly taste like grape juice, but the concept was there and it was really cool. That said, I don't think there's anything to worry about an "ick" factor, because once it's gone, it's gone. There's no "residue" leftover for another person to try. One strip, one taste, that's it.

]]> By: VonSkippy http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-450293 VonSkippy Mon, 18 Feb 2008 04:45:18 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-450293 What's next, a ad for laundry detergent that has a swatch of clean cloth in it? See how clean YOUR clothes could be! Are people that stupid to fall for this crap? What's next, a ad for laundry detergent that has a swatch of clean cloth in it? See how clean YOUR clothes could be!

Are people that stupid to fall for this crap?

]]> By: stacyj http://www.neatorama.com/2008/02/17/welchs-lickable-ad/comment-page-1/#comment-450286 stacyj Mon, 18 Feb 2008 04:40:05 +0000 http://www.neatorama.com/2008/02/17/welchs-lickable-ad/#comment-450286 Hmm ... the borderline-germophobe in me finds this concept more than a little disturbing ('ick factor,' indeed!). The strange thing, though, is that it seems like the "has my magazine already been licked?" problem could have been avoided if, instead of having a peel-off sticker, they just made the flavored section itself peel-off ... peel the patch off of the ad, lick and discard, leaving the magazine delightfully slobber free! Hmm ... the borderline-germophobe in me finds this concept more than a little disturbing ('ick factor,' indeed!). The strange thing, though, is that it seems like the "has my magazine already been licked?" problem could have been avoided if, instead of having a peel-off sticker, they just made the flavored section itself peel-off ... peel the patch off of the ad, lick and discard, leaving the magazine delightfully slobber free!

]]>