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147 Comments to "The Evolution of Tech Companies’ Logos"

php captcha
February 7th, 2008 at 6:19 am
nice idea.
Microsoft had tonnes more logos though didn’t they? I’m sure I remember a blue one. It’d be interesting to see the evolution of the windows logo too. And google’s original logo was just colored text - there’s more info on google’s logos here: http://www.google.com/customlogos.html scroll down to the bottom to see their *reeally* old logos!
su.wei
February 7th, 2008 at 6:43 am
the guy who sold his apple shares must be kicking himself!
Diego
February 7th, 2008 at 7:55 am
This brings me to mind when I was in the first levels of design school, they told us to study the IBM logo (the last one) as one of the best logos ever designed, because of its simplicity and, as the article says “the solid letters with horizontal stripes to suggest “speed and dynamism”". The horizontal stripes also widen from left to right (or viceversa, can’t remember) to emphatyze that.
JPH
February 7th, 2008 at 8:27 am
Neat post.
Aaron Bassett
February 7th, 2008 at 8:55 am
I think you need to clarify the Firefox entry a little. The actual Firefox logo we all know and love today was a combination of work by Daniel Burka, Stephen Desroches & John Hicks.

From John’s journal entry about it;
“The final chosen design was a concept from Daniel Burka and sketched by Stephen Desroches, which I then rendered using Fireworks MX.”
http://www.hicksdesign.co.uk/journal/branding-firefox

Although it was Steven Garrity who invited John to work on the Mozilla branding team I don’t think he can be credited for the actual logo itself.
Ilari Sani
February 7th, 2008 at 9:09 am
There was an early version of the striped IBM logo with 13 instead of 8 stripes. Although eight became the standard, the 13-stripe version appeared on many IBM products in the seventies.
NeonCat
February 7th, 2008 at 10:27 am
Dear Xerox,

Your old logo was fine. Whoever told you you should change it probably has shares in whatever printing company you jobbed out the changeover to.

Thanks,

NeonCat
Dirty Third Streets
February 7th, 2008 at 10:29 am
What a great post. I tried to digg it, but it’s already done been dugg.
TN
February 7th, 2008 at 10:31 am
Wow, I really hope Palm stops changing logos. 3 logos in 3 years does them no good for branding.

I’ve personally always wondered about the “o” in the Microsoft logo. It’s so subtle but it really defines that logo I think.

The new Xerox logo sucks. The sphere looks horribly disproportioned. One of my favorites here (and favorites of all time) is the Firefox logo.

Thanks for the article!
Kris
February 7th, 2008 at 10:53 am
how about the Worldcom, MCI, Verizon evolution. They turned the star and line around between the first two. Not a big change, but more a significant design morphing.
SRINI
February 7th, 2008 at 10:59 am
Interesting. Good stuff for quiz. As it happens in quizzes, the readers have added or offered a different story in some cases!

Keep it coming. I am always interested in the story behind the logos and their meanings/interpretations (sometimes seemingly contrived!)
anon
February 7th, 2008 at 11:25 am
If Lucky Goldstar existed before LG, how is it a backronym?
Jacob
February 7th, 2008 at 11:35 am
This article should include the Kodak logo. Its history is interesting, and the logo went through a (kinda lame) change a few years back too.
oscar
February 7th, 2008 at 11:51 am
I actually liked the pixelated X logo from Xerox, but I can sort of see why they wanted to distance themselves from it.

The beach ball is an abomination, however.
cabooglio
February 7th, 2008 at 12:05 pm
I wish every blog worked this hard to provide good content. Kudos!
Rob Ferguson
February 7th, 2008 at 12:25 pm
Your history of the Microsoft “Save the Blibbet” campaign isn’t quite right; see http://www.exmsft.com/~hanss/pranks.htm

I still have my “Save the Blibbet” button….
Jeremy Pepper
February 7th, 2008 at 1:20 pm
It’s funny about LG - I asked at Comdex in its last year what the LG stood for, and boy did they get pissed.

I guess the memory of Lucky Goldstar as the star of the old KMart must be too hard.
chris
February 7th, 2008 at 1:24 pm
Microsoft briefly had the best logo ever:

http://www.digibarn.com/collections/manuals/microsoft-basic80/Image76. jpg

I have seen it on Xenix manuals and in Creative Computing ads and know they had it in 1980, and I believe 1979 and 1981, but I don’t know for sure…
Vako
February 7th, 2008 at 1:25 pm
What I perceived from that excellent article is that the logos have become less artistic over the years. I guess everyone wants to simplify to make their logos easier to remember.
Cool blue
February 7th, 2008 at 2:09 pm
The rumour concerning Northern Telecom changing the name to “Nortel” is that they wanted to comply with Quebec French language laws.

Northern Telecom is obviously English, however, Nortel could be either English, French, or neither.
Oskar
February 7th, 2008 at 2:21 pm
Nice little walktrough there. Some facts I haven’t read elsewhere before also. And oh how ugly some of the first versions of the logos where. Like the sound of The International Time Recording Company though. It’s just word from being The International Time Travelling Company.
business g
February 7th, 2008 at 2:22 pm
I love looking at the evolution of corporate identities. I think it is interesting how technology “looks” differently than it did in the 80s.
Joe Smith
February 7th, 2008 at 2:29 pm
Cool post, especially the bits about Mozilla and Microsoft.
Pradeep
February 7th, 2008 at 2:36 pm
wonderful information shred thank you !!!
Chris
February 7th, 2008 at 2:42 pm
You think LG are annoyed by being referred to as Lucky Goldstar. I remember the NCR press office being pretty peeved when I continued to refer to them as National Cash Registers, a name they loathed.
Plus
February 7th, 2008 at 2:43 pm
This article feels incomplete, I find it to be a decent introduction to the topic. Nonetheless, thank you.

I agree with commenter Vako, logo design simplification denotes recognizability.

The FedEx logo is the closest to perfection I have seen, from all the modern ones:

http://careers.ucr.edu/NR/rdonlyres/BD6709F5-CF84-4FD3-9109-E144745D92 1E/0/FedExground.jpg

Furthermore, I kinda like the new spherical Xerox logo, but was unaware that Xerox used to be “Haloid”! *Which reminds me of Montyoums Haloid movie (worth seeing) foremost:

http://www.gametrailers.com/player/usermovies/57998.html?id=57998
Paul McKeon
February 7th, 2008 at 2:57 pm
I’m pretty sure the c1972 IBM logo, which is the same one used now and is known internally as the ‘eight bar logo’ was also designed to reflect the company’s evolution in the computer age. The eight bars represent 8 bits.
Nick
February 7th, 2008 at 3:08 pm
I miss the old pixellated Xerox logo. It was simple, distinctive, and represents exactly where Xerox is in the business world. I never understood the, “we’re not a printer/copy company” line. That would like Microsoft saying, “we aren’t an operating system company.” Microsoft does do other things (I loves me XBox), but they’re an OS company.

I’ve never liked the IBM logo. Design authorities who say that the negative space bands imply speed and dynamism are ignoring what the lines actually look like: scan line gaps in an ancient text-only monitor. When I think of a dated logo, the first one that comes to mind is IBM’s.
luma
February 7th, 2008 at 3:28 pm
I think you’ve misunderstood the word “backronym”. “LG” would be a simple acronym - a backronym is where a word is chosen and then the letters it stands for is shoehorned into it. For example, the “USA PATRIOT act” is a backronym for “Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act”. It’s clear that the title “USA PATRIOT” was chosen well before they picked the words for which it would stand, hence a backronym.
Todd W.
February 7th, 2008 at 3:29 pm
The current Mokia logo you show here was actually updated about three years ago to use a sans serif typeface for “Connecting People”. Check their web site for the more recent version.
VonSkippy
February 7th, 2008 at 3:32 pm
Notice how the trend to simplify branding goes hand in hand with the downward spiral of the average Americans IQ?

Keep it shiny, simple, and whenever possible, just use initials, cause you wouldn’t want them to have to remember FULL words - that’s all the last few generations can handle.
Blake Brannon
February 7th, 2008 at 3:34 pm
Great information. Thanks for the post. I think the Nokia original logo is the worst.
Jerse
February 7th, 2008 at 3:38 pm
I saw this post on del.icio.us’s hotlist a couple of hours ago
Tom F
February 7th, 2008 at 3:39 pm
The Palm history is not quite correct - PalmSource (the software spin-off) was not bought back by Palm. Instead, Palm bought the rights to the Palm brand and the Palm OS software from PalmSource. PalmSource was instead bought by Access, a Japanese company that made a web browser for mobile devices.
Anzo
February 7th, 2008 at 4:00 pm
concerning LG, the “L” is indeed from Lucky brand, but what is “lack hui”? Korean pronunciation for “lucky” is just that, lucky.

i should know. i used their toothpaste since i was a kid living in korea.

stop making things up.
Alex
February 7th, 2008 at 4:59 pm
Wow, thanks for the response, guys! Let me address a few points:

@php captcha: those are fan-made logos, right? I believe the one listed above is the original version made by Sergey.

@Aaron Bassett (and Jacob Morse by email): thank you for the clarification. I’ve updated the post.

@Ilari Sani: Thank you - I didn’t know that, but I think 13 or 8 stripes are almost the same thing when it comes to Big Blue’s logo. I wouldn’t even notice if you didn’t bring it up.

@Kris: can’t do all companies, the article is long enough as it is. I almost included AT&T, but we’ve covered that before on Neatorama.

@anon and luma: LG is not an acronym, because it doesn’t stand for anything. But you guys are right about it also not being a backronym. Fixed.

@Plus: did you find the hidden arrow in the FedEx logo?

@Anzo: The lak hui bit is from LG itself.
Tiux
February 7th, 2008 at 5:20 pm
Great post!
BTW, the intel logo history can be found here:
http://andieko.web.id/story/intel-logo-history/
Chad
February 7th, 2008 at 6:37 pm
Apple makes computers?
aqua
February 7th, 2008 at 7:01 pm
Wow, wonderful information shred.
Thank you!!!
Asteriks
February 7th, 2008 at 8:21 pm
Nice post.

Nothing beats this old picture of Microsoft though…which shows a teen Bill Gates with Paul Allen and first Microsoft Employees.

http://www.techbanyan.com/archives/141
Ron
February 7th, 2008 at 8:32 pm
Wonderful but you left out the grand daddy of them all: HP err I mean Hewlett-Packard, or is it “Hewlett (we don’t need the hyphen anymore) Packard?”
DavidDMOZ
February 7th, 2008 at 8:43 pm
Interesting reading
bunhyung
February 7th, 2008 at 8:54 pm
Motorola was derived from a contraction of Motor and Victrola, not just a trendy -ola suffix addition
Romston
February 7th, 2008 at 9:48 pm
Woooaaa Nice article

Lucky chemical ?? Does Lg made some drugs at the time ?? ahahah
Nicolas Dore
February 7th, 2008 at 10:06 pm
Regarding Nortel, you missed a few steps and made a small error: Northern Telecom became Nortel in 1995 (not Nortel Networks), then became Nortel Bay Networks for a few months after it bought Bay Networks in 1998, then became Nortel Networks, and is now, since 2004, Nortel.

None of this helped it in when the dot.com bubble burst, thought… :-/
Toby B.
February 7th, 2008 at 10:09 pm
Nice work Alex!

That was a spectacular article, need more great work like this out there. Kwanon, crazy, never would have guessed.
Venkataramanan S
February 7th, 2008 at 10:15 pm
Sweet. I would rate Apple’s logo between 76 and 98 as the best among the list.
skibum
February 7th, 2008 at 10:20 pm
Whoever designed that “new” Xerox logo should forever be banned from using design programs. Worst logo since Verizon’s blight.
Aramax
February 7th, 2008 at 10:48 pm
The Nokia logo dont impress me much. I bought the Nokia 6265i last year ( may 2007 ) and since then I had to return the phone for repair because the stupid phone bugged while powering on and could not be turned off… and today it did the very same thing.

I didn’t knew much about Nokia before but now you can bet that I wont buy another of their phones anytime soon.

The LG bit scares me a little…
FalconDHQ
February 7th, 2008 at 10:50 pm
Best article ever! love it!
Java
February 7th, 2008 at 10:57 pm
[deleted]

Los Invito a ver mi Primer Blog, Gracias….
Vadime Kuzmitsky
February 7th, 2008 at 11:28 pm
Thank you for you work!

I translated it, so you can see Russian version of this article:

http://kuzmitsky.ru/2008/02/08/logos-in-it/
Gleb
February 7th, 2008 at 11:55 pm
Kwanon is the best! I’ve never heard about this.
Thanx a lot.
Name (required)
February 8th, 2008 at 12:10 am
The Motorola logo that’s labeled 1955 wasn’t designed until 2004… there were about 6 or 7 others in between.
Yeah K
February 8th, 2008 at 12:23 am
…palmOne then merged with Handspring and then bought PalmSource to coalesce back into … Palm, Inc.!

Access bought PalmSource
Meg
February 8th, 2008 at 12:42 am
I see that you’ve retracted the backronym thing, but you weren’t so off base. It’s not the LG part that’s the backronym, it’s “Life’s Good”, which is their new tagline.
Bere
February 8th, 2008 at 12:55 am
“The word “Nokia” in Finnish, by the way, means a dark, furry animal we now call the Pine Marten weasel.”

Actually, it doesn’t. Nokia is a town in Finland.
I should know, being a native finnish speaker.

Good article though, would have been better without disinformation with no facts to back it up.
Jason Dugmore
February 8th, 2008 at 12:59 am
Nice article, just love Apples first logo. ROLF!
Alex
February 8th, 2008 at 1:19 am
@Bere - see: “The Nokianvirta river is named after a dark, furry animal that was locally known as the nokia – a type of marten.”

From Nokia’s website: http://www.nokia.com/A4303003

Marten is a type of weasel.
michperu
February 8th, 2008 at 2:22 am
Excelente post!
Me sorprendí un poco al ver los primeros logos de Apple, Canon & Nokia.
Jukka-Pekka Keisala
February 8th, 2008 at 2:24 am
Great post, thanks for sharing.
–clip–
The word “Nokia” in Finnish, by the way, means a dark, furry animal we now call the Pine Marten weasel.
–clip–
Pine Marten in finnish language is ‘Näätä’. Nokia is not an animal. It’s just a small town in Finland.
AZso
February 8th, 2008 at 5:43 am
The evolution of the logo of Kodak (my previous company) is available here: http://www.kodak.com/global/en/corp/historyOfKodak/evolutionBrandLogo. jhtml

I worked there when the last one started… It was a huge work…
Onur Kb
February 8th, 2008 at 7:28 am
I didn’t know IBM had such a long history.
BTW thanks for the article.
Lateef X
February 8th, 2008 at 10:34 am
Best Damn post of the week! Good research…did you do it all on your own? This must’ve taken a lot of time. Great stuff.
RAD
February 8th, 2008 at 11:58 am
Not exactly a tech company, but FedEx (which of course started life as Federal Express) supposedly paid millions of dollars for the logo that contains an arrow between the E and the x. Check it out. Some people say there are two arrows, but I can’t see it.
K Wright
February 8th, 2008 at 12:23 pm
The word “passion” originally meant “suffering”, as in the “passion” of Christ.

I love to think about Microsoft’s current slogan (Your potential, our passion) this way: “Your potential. Our suffering”
The Turtle
February 8th, 2008 at 12:57 pm
Actually, for a number of years in the 1960s the official spelling of XeroX was, well, “XeroX.” For many years at Xerox Square, that big black monolith you see in downtown Rochester, there was one of the few remaining 914 copiers down in the lobby.
The Turtle
February 8th, 2008 at 12:58 pm
@K Wright, every time I hear “your potential, our passion,” I mentally translate it to “your money, our pocket.”
Nicole
February 8th, 2008 at 1:02 pm
Very interesting! Thanks for doing all the research for this.
Tommy
February 8th, 2008 at 3:03 pm
Nokia has redefined the font in the Connecting People slogan in recent years so that is not the current logo.

I’m Finnish and I didn’t even know that Nokia means anything. There is just a town called Nokia in Finland.
Timo Noko
February 8th, 2008 at 4:16 pm
If I remember correctly “Nokia” was one of the many derivatives of “Notko” meaning dale or gully. — I was checking for origins of “Noko”, so I my memory is little vague on this.
Tris
February 8th, 2008 at 7:12 pm
Thanks Alex, I really enjoyed this little history lesson!
Allen Hawthorne
February 8th, 2008 at 9:31 pm
Re: IBM striped logo (8 or 13)created by the late renowned graphic designer, Paul Rand — “Diego”, Feb 7, believes “The horizontal stripes also widen from left to right (or vice versa, can’t remember) to emphasize that.” I think someone’s pulling your leg about tapered stripes, Diego. Mr. Rand designed other enduring logos for clients including Westinghouse, American Broadcasting Company, United Parcel, Cummins Engine Company (and more).
Michael Flowers
February 8th, 2008 at 11:44 pm
Awesome! Thanks for sharing!
Ja
February 9th, 2008 at 11:08 am
Sad znamo zasto su ih menjali
suomiperkele
February 9th, 2008 at 11:10 am
“Nokia” DOES NOT mean a weasel - it’s just derived from that weasel. It doesn’t mean anything. Nokinäätä is the weasel, and Nokianvirta and Nokia are just derived from it.

I’m also a Finn.
SubGenius
February 9th, 2008 at 1:12 pm
Uh-oh. Somebody better tell XeroX about a little country called Kyrgyzstan (http://en.wikipedia.org/wiki/Kyrgyzstan). Nice flag, huh? Same thing happened to NBC 30 years ago, when they “unknowingly” ripped off the logo from Nebraska public TV. Ooops (http://www.mentalfloss.com/archives/archive2004-04-20.htm)
paluh
February 9th, 2008 at 8:27 pm
nice article, it’s impresive how people came from nothing to a huge international company

thanks for sharing

paluh
paluh
February 9th, 2008 at 8:27 pm
nice article, it’s impresive how people came from nothing to a huge international company [i love human potential]

thanks for sharing

paluh
Khan Bombay
February 9th, 2008 at 8:42 pm
?nteresting..
Jordi Oller
February 9th, 2008 at 11:51 pm
Amazinggggggggg…
Catto
February 10th, 2008 at 2:32 pm
Hey Now Ned,
Great post very interesting. I nevery knew the 1st google doodle was burning man. The images are great too.
thx 4 the info,
Catto
luois
February 10th, 2008 at 4:50 pm
ow man amazing xD
Incredible

the IBM logo has the must modified
Dottie
February 10th, 2008 at 4:58 pm
Great post. It’s fun to see the evolution of all these logos. Some additional info re: Microsoft logos. I was personally involved in the blibbett logo creation; it was introduced in 1981. There was at least one other corporate logo between 1975 and the blibbett logo. The “best ever” logo that Chris mentions was the Microsoft Consumer Products logo. MCP was a short-lived division of Microsoft created in 1979 and responsible for creating/marketing products through retail.
georue
February 10th, 2008 at 5:49 pm
If you want a combination of logos and company mergers + spinoffs, I would vote for Standard Oil and AT&T.

Here is an att site to get started:
http://www.mattsapundit.com/2006/01/09/att-gets-new-logo-still-wont-se ll-me-a-telegraph/

and standard oil (only the history, no logos):
http://en.wikipedia.org/wiki/Standard_Oil
http://www.trademarks-logos.com/lgs_pet.htm
bogdanovi?
February 10th, 2008 at 7:22 pm
????????? ?? ???. ??? ??? ???? ???? ???????? ?? ????? ?? ????????. ?????: ???? ?? ?? ?????? ??????? ?????? ???? ????????. ‘?? ??? ?? ??? ?????.
bogdanovic
February 10th, 2008 at 7:25 pm
What about this: evolution of flags? Sounds much better.
Pozdrav svima iako ne razumete.
Stuart Steel
February 10th, 2008 at 9:13 pm
Great article. I love the way that the logos evolve with the business - this common theme of simplification. some of the early logos, particularly apple’s, are beautiful but way too intricate.

I sometimes wonder about the relationship between marketing and business growth. you rarely see successful companies that don’t have good marketing materials. what’s the relationship? Way to simplistic I know, but which comes first??
Friedbeef
February 10th, 2008 at 9:44 pm
Thanks for sharing - I can’t believe how horribly ugly some of those old logos were!!!
Manoloweb
February 10th, 2008 at 10:58 pm
Great compilation!
Holly
February 11th, 2008 at 6:50 am
Thanks for the tech logo evolutions. Logos can make or break a brand, and the original Apple logo, wow, no wonder they didn’t sell much back then. This is definitely food for thought as I contemplate a logo for my new website.
Keith
February 11th, 2008 at 7:51 am
I always joked about the old thunderbird logo and called it “Thunder Duck”.
Eugene
February 11th, 2008 at 10:19 am
Thanks for this article.

Didn’t knew about the first Apple & Nokia logos…
Liza
February 11th, 2008 at 10:26 am
I was rather concerned about the new Xerox logo–seems very similar to that of LexisNexis (at lexis.com), also in the office services business.
Ingo
February 11th, 2008 at 2:15 pm
Nice work! Cool to see the evolution..
iCalvyn
February 12th, 2008 at 6:27 am
this is call history class, i gain some knowledge after this class …haha
Outi
February 12th, 2008 at 11:22 am
Bere Says:
““The word “Nokia” in Finnish, by the way, means a dark, furry animal we now call the Pine Marten weasel.”

Actually, it doesn’t. Nokia is a town in Finland.
I should know, being a native finnish speaker.”

# Jukka-Pekka Keisala Says:
“Pine Marten in finnish language is ‘Näätä’. Nokia is not an animal. It’s just a small town in Finland.”

Actually we don’t know what it means. The etymologists suppose it to be derived from the same word root as this animal.
Outi
February 12th, 2008 at 11:28 am
I forgot to say: thank you for the nice article. I just love all of those Kwanon/Canon logos. (Well ok, the very first one is not graphically very interesting…)

Also the Globe logo of IBM is nice, actually the best of the company’s logos!
Patrick
February 12th, 2008 at 12:13 pm
Re: Xerox

“xerography” is from the Greek meaning ‘dry writing’ but how do you make a name out of ‘xero’? HQ were in Rochester NY, also Kodak’s head office. KodaK - XeroX was what they came up with in the end.

Marvellous article by the way!
Smou
February 13th, 2008 at 1:11 am
Hey, thanks for that! I love regards like this
Kamaal Mustafa Sikander
February 13th, 2008 at 4:05 am
Thanks for posting this, it made interesting reading.

I never liked the IBM logo but after going through their earlier ones, atleast this is the best of them all. Apple’s is the most shocking one I must have seen.
OracleTube.com
February 13th, 2008 at 7:02 am
i like the apple 1976 logo.

cheers,
Praveen.
Jamhuri
February 13th, 2008 at 11:55 am
Great article.. i think the Fire Fox logo’s is one of the most creative onces out there.
hyperizer
February 13th, 2008 at 3:54 pm
If by creative, you mean looks like a fox humping the Earth….
Mike Grunzke
February 14th, 2008 at 6:04 am
Never change a “winning” brand suddenly completly!! Take time and maybe change slightly over a time of 10 to 20 Years. Coke did it very well, but Palm breaks any rules!
shawn sum
February 14th, 2008 at 8:30 am
interesting!
Teemu
February 15th, 2008 at 5:11 am
About the word Nokia:

Noki means “soot” in finnish.
“a” as suffix means passive plural in this case, wich can not be used in case of “soot”.
If we play with words a little bit, nokia could be understood as “soots” in finnish. “There is soots in the chimney!”.
The animal “Soopeli” (Martes zibellina) wich is called “nokinäätä” in Finland or has been called possibly “nois” centuries ago, could be the origin of the word Nokia. It is questionable that these animals have ever lived in Finland, so it is more probable that the word “nois” is used to mean beavers. So if the word Nokia has ever meaned anything, it has probably meaned “Beavers”. Just imagine a map with a little town printed “BEAVERS” on it…

In modern finnish Nokia or Nois does not mean anything.
If we want to make Nokia mean something, then we must change Nokia to Nokea, wich is the partitive case of the word “Soot”. In dialect this can be pronounced Nokia. Is there any Nokia in your chimney?

Do you think I’m bored in the office… Yes.
I’m not going to annoy you anymore with my clumsy english. I think I will spend the rest of my working time drinking coffee.
8IronBob
February 15th, 2008 at 11:28 am
Huh… Interesting that Canon’s original name was Kwanon. However, I’m wondering where Intel is in this logo evolution? I know that’s another tech company that changes logos all the time. I’m surprised they aren’t on the list.
Alex
February 15th, 2008 at 5:58 pm
I never knew there are so many Finnish readers here on Neatorama!

Re: intel. I can’t find anything too interesting on the evolution of their logo…
decals
February 16th, 2008 at 10:36 am
Fascinating! Thanks for the great article.
Tommy
February 18th, 2008 at 2:04 am
Very interesting article. I can’t stop myself reading from the beginning till the end. I really like the evolution in the logo designs of both IBM and Canon.

Does anyone has any recommendations on online sites offering logo design services? I need one which provides affordable and quality logo designs. I’ve heard about sites like LogoLoft, LogoDesignCreation, MyCustomogo, etc. Are they any good? Thanks in advance.
nepalsites
February 18th, 2008 at 10:10 pm
some interesting ones there. didn’t know about the apple bite thing. as with the name Apple itself, i hear the founder named the company apple just because his team couldn’t come up with a better name!
proka
February 19th, 2008 at 5:44 am
Interesting logos
Dourado
February 19th, 2008 at 8:43 pm
Great

I’ll put on diHITT
gpxl
February 21st, 2008 at 7:04 pm
Very interesting article, I love it…

I love logos and I’m very fun, I spend hours every day looking into them…I only

wanna make you see something in the Microsoft logo “because this logo was payed so

muche” and I don’t find it funny this so-called “Pac-Man Logo” story with no sens,

I don’t think that this talented designer “Scott Baker” has sold this funny Pac-

Man to Microsoft

The slash on the ‘O’ of Microsoft logo is the half part of a triangle “simple 2D

presentation of a micro pyramide ” the ultime symbole of the Illuminati secret

society “also present on the one dollr bille as the great seal of the united

states of america”. see the logo of Microsoft and find it by your self

exemple of logos with the same triangle “pyramide” : CAT ERRPILLAR, SEB, Marlboro,

BASS, AOL, Airwalk, FEMA seal, Fidelity, Suunto…
Quan Nguyen
February 22nd, 2008 at 2:18 am
It seems to me that logo works with it’s simple. “Keep it simple stupid.” Great blog!

-Quan
http://www.doggieoutfitter.com
Dave moose
February 22nd, 2008 at 9:22 am
If you get a chance, take a look into the history of Unisys. They go back quite a way in the various names, companies that merged to form the 2 founding companies of Unisys - Sperry and Boroughs.
Ricardo Braz
February 23rd, 2008 at 4:45 pm
Realy beauty, but some of them can be changed yet.
Rob
February 25th, 2008 at 10:16 am
For the entry on Nortel, you may want to add the 1998-2003 incarnation “Nortel Networks” which started with the acquisition of Bay Networks in 1997 and ended in a litany of stock woes and accounting scandals six years later.
Kirsten Wright
February 25th, 2008 at 2:06 pm
After looking through the changes, I think that all of the newest ones look the best (mostly because they are the cleanest, and easiest on your eyes). However, the 2003 Palm logo is much better than the newest one. They definitely stepped backwards while trying to move ahead…
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February 27th, 2008 at 12:44 pm
Canon and Moto logos aren’t getting older. And that’s right. Company makes logo, not vise versa.
Buttons by Billy
February 28th, 2008 at 2:31 pm
Neat post. I spent quite a bit of time studying the logos that you provided. Thanks!
Digital Revolutions
February 29th, 2008 at 11:01 am
Neat article. It is very interesting to see this type of progression, and the absolutely horrible (by today’s standards) logos from the past.
Joshua Goodwin
February 29th, 2008 at 1:09 pm
I seem to remember coming across a version of the IBM logo with the I and B replaced by a picture of an eye and a bee. See http://www.flickr.com/photos/pp33pp22/524612700/
Lio
March 1st, 2008 at 12:13 pm
Matte chérie des logos…….
Jim
March 1st, 2008 at 7:11 pm
I always thought the Apple logo was a biblical thing - Adam and Eve and the bite from the Apple of knowledge… Surely no coincidence?
Ricardo Braz
March 2nd, 2008 at 3:43 am
Joshua Goodwin, u’re right. IBM also has that logo.
It’s a funny logotype.
Alexy
March 3rd, 2008 at 1:01 am
The informative one too usefull
Josh
March 4th, 2008 at 1:12 am
Great!! Thanks for sharing
JM
March 4th, 2008 at 3:35 am
omg
I am happy it’s 2008 now.
Mike009875
March 4th, 2008 at 1:19 pm
> In 1976, Steve Wozniak and Steve Jobs (”the two Steves”) designed and built a homemade computer

That’s not at all true. Steve Wozniak is responsible for building every early Apple computer. Steve Jobs just went out and sold them. Jobs has never been a tech person. He’s basically just a salesman.
Samuel Lammel
March 4th, 2008 at 10:21 pm
coca-cola always coca-cola
angrykeyboarder
March 5th, 2008 at 8:39 pm
Actually, the third time wasn’t quite the charm for Firefox.

The name is a registered trademark of the Charlton Company (see Help–>About in the menu).

Mozilla struck a deal with them.
Gabby
March 6th, 2008 at 8:04 am
Wonderful ! !
raj
March 8th, 2008 at 2:07 pm
Wow! Good one there. Googled it and found this link. Thanks a Bunch to the author for such useful details…
Tim
March 11th, 2008 at 5:11 am
Sweet - anyone here want to try making me a new set of 2008 logos for my site and my different ventures? Check out: http://timothysykes.com/
Buttoned-Up.com
March 16th, 2008 at 9:59 am
Sweet post.
anonymouse graphic design professional
March 26th, 2008 at 12:37 pm
Great article. Unfortunately it’s all ruined by your use of the horrendous phrase “graphics designer”.
Gpxl
March 28th, 2008 at 8:03 am
what designers think about Xerox new logo

Bob Wolf: Is there an apparent concept? Not to me. Is it distinctive and memorable? Not to me. Can I look at it and say ‘I wish I did that’? You know my answer to that one.
Michael Bierut: I wish I was dead.
Gpxl
March 28th, 2008 at 8:04 am
source

http://www.identityworks.com/reviews/2008/Xerox.htm
Sachin
March 31st, 2008 at 10:29 pm
This site also has quite a few details on logo evolution.

http://www.dinesh.com/History_of_Logos/
Sebhelyesfarku
April 6th, 2008 at 2:25 am
The Google logo is crap.
Greg
April 6th, 2008 at 8:38 pm
Never knew the history behind the Apple logo - kind of morbid if you look at it, with all that stuff about giving a nod to the way the founder of computer science supposedly died (eating a cyanide laced apple).
live soccer commentary
April 9th, 2008 at 6:12 am
I can still remember using Goldstar diskettes, if my memory serves me right. Did not realise that they were affiliated to the LG of today.
WhizKidz
April 14th, 2008 at 9:26 pm
Great article ….. it’s amazing how the logos have changed over the years.
Scratch
April 22nd, 2008 at 10:32 am
So - how long for the youtube logo to be included in this list. I’d love to see the analysis.

http://farm3.static.flickr.com/2339/2433565569_b7e06189c6_o.jpg
Scratch
April 22nd, 2008 at 10:37 am
Actually - I’m sure this is an ‘Earth Day’ logo change - but they didn’t mention it.

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