The Contented Rabbit: 1943 Refrigerator Ad Used Live Bunny Locked in Fridge

Posted by Alex in Advertising, Animal, Pictures on February 5, 2008 at 5:26 am


Yes, that was a rabbit inside a refrigerator. In 1943, the maker of Coolerator Refrigerator decided to use a cute bunny locked inside the food compartment to tout the appliance’s selling point:

This "contented rabbit" lived in the food compartment of a Coolerator Refrigerator throughout the recent Furniture Market show in Chicago to demonstrate that there is a constantly changing flow of pure, fresh air within an ICE Refrigerator which is sufficient to sustain life. Because the current of air passing through the ice compartment was constantly purified and refreshed as it passed over the Ice, the rabbit lived in comfort, although the door was tightly closed….

Link – via Full Body Transplant


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COMMENT

6 comments to "The Contented Rabbit: 1943 Refrigerator Ad Used Live Bunny Locked in Fridge"

  1. su.wei
    February 5th, 2008 at 4:18 pm

    poor bunny! must have been so cold.

  2. VonSkippy
    February 5th, 2008 at 5:42 pm

    Big deal, rabbits go thru months of winter, most of which is way colder then any 1940's fridge.

  3. ted
    February 5th, 2008 at 9:09 pm

    How is that even possible?

    They should have marketed it as safe for kids.

  4. Bunny
    February 5th, 2008 at 11:45 pm

    Poor critter, I can only hope that the images linked below weren't continuously on its mind.

    http://www.boreme.com/boreme/funny-2006/suicide-bunny-p1.php

  5. Vako
    February 6th, 2008 at 9:36 am

    Just an air-conditioned cage. It was circulating fresh air in form the outside, right? At least that's the impression I got.

  6. Sid Morrison
    February 6th, 2008 at 9:42 am

    No biggee, like von Skippy said. Besides whose to say they didn't have the thermostat all the way up?


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