NEATORAMA HOME | LITE/MOBILE VERSION | BEST OF NEATORAMA

The Contented Rabbit: 1943 Refrigerator Ad Used Live Bunny Locked in Fridge

By Alex in Advertising, Animal, Pictures on Feb 5, 2008 at 5:26 am


Yes, that was a rabbit inside a refrigerator. In 1943, the maker of Coolerator Refrigerator decided to use a cute bunny locked inside the food compartment to tout the appliance’s selling point:

This "contented rabbit" lived in the food compartment of a Coolerator Refrigerator throughout the recent Furniture Market show in Chicago to demonstrate that there is a constantly changing flow of pure, fresh air within an ICE Refrigerator which is sufficient to sustain life. Because the current of air passing through the ice compartment was constantly purified and refreshed as it passed over the Ice, the rabbit lived in comfort, although the door was tightly closed….

Link – via Full Body Transplant


Share


FROM THE NEATORAMA SHOP



COMMENT
  1. su.wei
    Feb 5th, 2008 at 4:18 pm

    poor bunny! must have been so cold.

  2. VonSkippy
    Feb 5th, 2008 at 5:42 pm

    Big deal, rabbits go thru months of winter, most of which is way colder then any 1940's fridge.

  3. ted
    Feb 5th, 2008 at 9:09 pm

    How is that even possible?

    They should have marketed it as safe for kids.

  4. Bunny
    Feb 5th, 2008 at 11:45 pm

    Poor critter, I can only hope that the images linked below weren't continuously on its mind.

    http://www.boreme.com/boreme/funny-2006/suicide-bunny-p1.php

  5. Vako
    Feb 6th, 2008 at 9:36 am

    Just an air-conditioned cage. It was circulating fresh air in form the outside, right? At least that's the impression I got.

  6. Sid Morrison
    Feb 6th, 2008 at 9:42 am

    No biggee, like von Skippy said. Besides whose to say they didn't have the thermostat all the way up?

PLEASE LEAVE A COMMENT

Neatorama Comment Policy
You don't have to register or login to comment, but it's easier if you do so. Comments aren't censored, but those that are abusive or off-topic may be edited or deleted.


Keep track of the comments with Comment RSS

Lijit Search

T-SHIRTS FROM THE NEATORAMA SHOP

WRITE YOUR OWN NEATORAMA POST
Got a neat story? Share it with the world by writing your very own Neatorama blog post with the Upcoming Queue. Who knows, you might just win something ...

Here's how to get started:
FAQ | Tips