MC Hammer to Launch Video Site

MC Hammer is set to launch a new video site called DanceJam.

The Web site, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet’s hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market, which is expected to rake in $27.5 billion in 2008, according to eMarketer.

Hammer has been a technogeek since the early days of Silicon Valley, but he didn’t see the entertainment value of the internet until he saw what YouTube was doing. DanceJam is expected to launch later this month. Link to story. Link to Hammer’s blog.

(photo credit: Jeff Chiu/AP)

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Posted on

January 3, 2008 at 1:31 pm by Miss Cellania
Category: Blog & Internet, Music

10 comments to "MC Hammer to Launch Video Site"

biltmore
January 3rd, 2008 at 1:35 pm
Please Hammer, don’t hurt ‘em!
Nick
January 3rd, 2008 at 1:46 pm
won’t work.

he’s trying to make something “bigger than youtube” but is also self editing. you’re reducing your market from the get go.

stupid people with too much money.
algonkin
January 3rd, 2008 at 2:01 pm
More like stupid people with stupid ideas.
MsVid.com
January 3rd, 2008 at 3:00 pm
Hey MC.. Don’t copy that floppy!!

Grab videos fast! - http://www.MsVid.com
roger
January 3rd, 2008 at 4:43 pm
I just keep waiting and waiting for Hammer Pants to make a big comeback
Brian Lutz
January 3rd, 2008 at 6:20 pm
More proof that ventire capitalists don’t exactly seem to be doing their homework before handing out money these days…
VonSkippy
January 4th, 2008 at 1:13 am
Most people can’t do the “tough AND cool” look. But I think those three lads did a fine job.
Dan
January 4th, 2008 at 7:27 am
I don’t think it’s a terrible idea. Youtube is full of tons of girls who submit their dance videos (remember the dog humping the stuffed animal?). If hammer can promise rewards, like dance contracts or scholarships, then he will get submissions and ad revenue.
MoonCake
January 4th, 2008 at 8:23 am
just another thing to roll my eyes at… doesn’t he know that the internet will never catch on? it’s just a fad…

apparently hammer and my boyfriend’s sister are on a first-name basis because he holds stock at the company she works for.
booyah
January 5th, 2008 at 11:27 pm
May I be the first to say….

FAIL

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