MC Hammer to Launch Video Site

150HammerMC Hammer is set to launch a new video site called DanceJam.

The Web site, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet's hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market, which is expected to rake in $27.5 billion in 2008, according to eMarketer.


Hammer has been a technogeek since the early days of Silicon Valley, but he didn’t see the entertainment value of the internet until he saw what YouTube was doing. DanceJam is expected to launch later this month. Link to story. Link to Hammer’s blog.

(photo credit: Jeff Chiu/AP)

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just another thing to roll my eyes at... doesn't he know that the internet will never catch on? it's just a fad...

apparently hammer and my boyfriend's sister are on a first-name basis because he holds stock at the company she works for.
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I don't think it's a terrible idea. Youtube is full of tons of girls who submit their dance videos (remember the dog humping the stuffed animal?). If hammer can promise rewards, like dance contracts or scholarships, then he will get submissions and ad revenue.
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