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1. Pablo
   January 2nd, 2008 at 4:54 pm

   Why didn’t Campbell’s just donate the soup to start with, that would cut out the middleman…

2. Justin
   January 2nd, 2008 at 8:50 pm

   I’m sure the local food bank was just thrilled to receive a enormous flood of canned tomato soup. *eyeroll*

   A more varied donation display would have been more useful, but wouldn’t have looked as pretty.

3. Miss Cellania
   January 2nd, 2008 at 10:00 pm

   Pablo, that would cut the profits, too. But Campbell’s does contribute to food banks; I don’t know how much. This is a clever display, but I’m sure a lot of folks took cans off it to buy for their own pantries.

4. nok rap
   January 2nd, 2008 at 11:15 pm

   @Miss Cellenia and Pablo: Even if lots of people took food home for themselves, it raises awareness, something that Campbells donating directly wouldn’t do.

   @Justin
   Can’t tell who you’re rolling your eyes at… Maybe food banks where you live would be annoyed to get a couple of pallates of the same thing, but the food banks where I’m at would love to have anything. There are times of the year where they don’t have enough for everyone who needs it.

5. a2
   January 2nd, 2008 at 11:57 pm

   It’s a clever way to sell soup!

6. Amuseal
   January 3rd, 2008 at 4:19 am

   Marketologists make their bread very well!!! It’s a right way both to attract people to a hunger problem and at the same time to sell goods.

7. algonkin
   January 3rd, 2008 at 8:26 am

   Very clever and I agree with a2…it’s about marketing and not about food banks.

8. Tory
   January 3rd, 2008 at 8:52 am

   I dig the idea… and I’m sure Campbell’s does their part with helping out as well.

9. Sid Morrison
   January 3rd, 2008 at 9:19 am

   Yeah, anybody who has been to biz school can tell you this promotion is all about selling soup. Fortunately, there are plenty of guilt-filled consumers out there to fall for it.

10. Jacki
    January 3rd, 2008 at 5:52 pm

    Food banks wouldn’t mind having the same kind of each can lol. Tomatoes are the cheapest actually (in my local grocery store). My class collected money and bought $100 worth of canned tomatoes and the rest of the class brought in diapers, other canned goods and we collected 3200 cans in the 3 week duration.

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