You're looking at Shimajiru, an electronic "poop helper" to help kids go to the toilet.
Shimajiro is the toilet training tiger that swept all over the Web in a video a little while back. When either of the two buttons are pressed, he exclaims a short burst of pro-toilet-training rhetoric. "Crap! Crap like a champion!" and "RRRRRRRRRRGGGGGGGGHHH!" seem the likeliest options.
It's just one of 25 Most Baffling Toys from Around the World. See the whole list at Cracked.com - Thanks stephanie!