Domino Village

The new ad for Guiness stout will debut on TV tonight, but is available on the net already. It shows the biggest domino fall you can imagine.

Shot in an Argentinian mountainside village, it features a game of dominoes which escalates to include suitcases, tyres, oil drums, fridges, wardrobes and cars.

Proving that “Good Things Come to Those Who Wait”, it culminates with the pages of 10,000 books flipping open to create a giant pint of Guinness.

The advert, part of a £10 million campaign, was directed by Nicolai Fuglsig, who was behind the Sony Bravia “balls” commercial.

Link ~via Fark