The Dutch company Hema is in the process of launching a webshop. Instead of just throwing up a boring “Coming soon” webpage, they came up with something creative.
Filipino American artist Michael Arcega has created a series of maps made of Spam luncheon meat.
Spam was used as ration by the United States Armed Forces during WWII. It ultimately spread through many Southeast Asian nations as a standard source of meat. Spam’s diasporic nature is symbolic of America’s ongoing influence on many nations. S-P-A-M is M-A-P-S in reverse.
Update: Yes, it’s viral advertising, so be aware before you sign up for email “updates”.

