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The Hidden Bear in Toblerone Chocolate's Logo

By Alex in Food & Drinks on Sep 14, 2007 at 1:47 pm


Neatorama reader Fosta sent this one in:

I was tucking into a toblerone today, and decided to have a look into the history of this unusual chocolate bar. Aside from a rather interesting history, (maybe Einstein handled the patent) I found that there is a secret bear hiding in the matterhorn logo. I’ve shown everyone in the office, and no-one has noticed it before. I love things like that!

Indeed, there it is and much easier to see than the FedEx arrow: Link (with larger pic) – Thanks fosta!


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COMMENT
  1. Britt
    Sep 14th, 2007 at 2:34 pm

    Who hasn't noticed this?

  2. marc
    Sep 14th, 2007 at 5:47 pm

    me.

  3. JMH
    Sep 14th, 2007 at 5:59 pm

    There's also a fish directly under the bear

  4. katey
    Sep 14th, 2007 at 6:37 pm

    Actually, the 'fish' is the bear's other leg. He's a dancing bear.

  5. Justin
    Sep 14th, 2007 at 6:52 pm

    That's no fish, or a leg... :)

  6. ted
    Sep 14th, 2007 at 8:12 pm

    It's not glaringly obvious.

    The bear is dancing in front of a campfire.

  7. CoffeeAddict
    Sep 14th, 2007 at 8:56 pm

    That is really kewl, goes under neat useless info I can tell other people.

  8. XuYu
    Sep 15th, 2007 at 2:35 am

    Reminds me of the naked guy (with full-on chubby) gracing the pack of Camels cigarettes!

  9. cuimhne
    Sep 15th, 2007 at 9:01 am

    I don't know if you could call it a secret when it's so obvious...

  10. coward
    Sep 15th, 2007 at 4:43 pm

    yes, and the fish is sucking off the bear, JMH

  11. Brad
    Sep 15th, 2007 at 10:40 pm

    I dont see it. Can someone help me out?

  12. Slappy
    Sep 16th, 2007 at 10:17 pm

    This is new to me, but I've never looked at it up close before.

  13. Mattus
    Sep 18th, 2007 at 3:46 am

    The bear is there because the company is situated in the Swiss town called Bern. Bern comes from Bären which means bears.

  14. Speedmaster
    Sep 28th, 2007 at 7:49 am

    Great find!

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