Only 13% Of The September Issue Of Vogue Is Editorial

• fluff
  September 2nd, 2007 at 8:50 am

  “…The best part of most magazines, and especially fashion magazines, is the ads….”

  Huh? I really have trouble understanding people that buy such crappy magazines.

• cuimhne
  September 2nd, 2007 at 9:02 am

  Can’t stand ‘fashion magazines’, that is ridiculous!

• Gabriel
  September 2nd, 2007 at 9:43 am

  Sadly, I wish I could say that this phenomenon is confined to needlessly expensive fashion magazines, but I remember the situation was much the same back in those halcyon days when I would be magazines like Transworld Skateboarding.

• Gabriel
  September 2nd, 2007 at 9:45 am

  Buy, not be. Ugh.

• Alex
  September 2nd, 2007 at 12:04 pm

  Running a lot of ads seems to work for large blogs like Engadget, too. (here’s a screen “real estate” analysis of the site circa 2006).

• Miss Cellania
  September 2nd, 2007 at 1:08 pm

  But you don’t have to pay to read a blog. I don’t mind the concept of advertising, but I’m not going to pay to read it.

• Josh
  September 2nd, 2007 at 2:19 pm

  Engadget has ads? I would have never guessed. Seeing ads is part of my past since I started using Adblock Plus. I hate wasting bandwidth for ads.

• fluff
  September 2nd, 2007 at 3:26 pm

  “But you don’t have to pay to read a blog. I don’t mind the concept of advertising, but I’m not going to pay to read it.”

  There was the a time when I went berserk about every single ad that appeared on my screen. Now that I am a regular reader of multiple blogs for quite some time I start to understand the implications of the business.
  I started to understand that almost none of the blogs I use to read could exists without ads.
  But nonetheless I use adblock. And there is a reason for it; I like to read. I appreciate good content. But I am not willing to let my reading being disturbed by blinking, irritating stuff. I am not willing to participate in a forum where the posts are interrupted by something, some intellitxts and whole paragraphs of something poppig up and links trying to fool me into clicking on them and then buying stuff I’d never need ever. Ever.
  A sidebar with google ads. A decent banner here and there. I am willing to accept that. But the industry went to far. Some webadmins went to far.
  There is a fair balance in everything. And that is why I use adblock and alter my hosts file.

• Tinderbox
  September 2nd, 2007 at 5:16 pm

  Yeah, fashionistas and photographers are mostly looking at the ads anyway.

• Gaby
  September 2nd, 2007 at 7:27 pm

  I think ads are acceptable as long as they’re good an clever ones, but I may be biased since that is my supposed area of expertise, I’m supposed to be up to date with ads and stuff like that.

  The pictures in these mags are not bad either, of course that there must be bad ones in there but such is life.

• Chad
  September 2nd, 2007 at 9:07 pm

  with that much advertising the mag should be free!

• jstruan
  September 2nd, 2007 at 9:33 pm

  I appropriated a copy this evening. The three-page table of contents roughly appears on pages 50, 100, and 150.

• DCer
  September 3rd, 2007 at 9:01 pm

  Well I certainly get Vogue for free because I’m a writer.

  So who pays to get Vogue?

  People buy the fashion magazines for the advertisements because the ads are the ways these companies communicate to other people in their field.

  Working in retail, you read the fashion ads like programmers read Slashdot.

  More ads equal more content. That’s what vogue essentially markets, the ads.

  It’s as if no one here knew that, and that kind of illiteracy is a little scary.

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