German company TrekStor picked an unfortunate name for its MP3 player: i.beat blaxx. When the blogosphere picked it up (Adrants, Engadget, Gizmodo amongst others), they changed it to simply blaxx.
Link – Thanks Bart and Justin!
Good God! Are you serious!? O_o
I’m not sure how they were able to market it as i.Beat at all! Not without the Apple people going after them…
isn’t it I.Beat Blakkkxx?
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Chris
