Why Girls Prefer Pink

Neuroscientists Anya Hulbert and Yazhu Ling of University of Newcastle, UK, have finally cracked one of the top mysteries in science: why girls prefer pink.

A University of Newcastle study found that women naturally opted for redder shades when given a choice.

Writing in the journal Current Biology, experts say it may have helped women gather ripe fruit, or pick healthy mates. [...]

According to the researchers, this strengthened the idea that the preferences might be based in biology, rather than culture.

Dr Hurlbert said: "Evolution may have driven females to prefer reddish colours - reddish fruits, healthy, reddish faces.

"Culture may exploit and compound this natural female preference."

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@ siduri
they aren't suggesting that men don't like ripe fruit, more that it was women who collected the fruit and so would eventually naturally prefer healthy looking fruit. But like others pointed out it's not really a smoking gun in any sense.
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