Finally! Uncle Ben Promoted to CEO.

Uncle Ben, an elderly African American character and symbol for a line of rice sold by the food maker Mars, got a promotion in March - and it’s one heck of a promotion: he went from servant (maybe, Mars had ben mum on Uncle Ben’s history) straight to CEO.

Links: Official Site [Flash] | Uncle Ben’s [wiki] | NY Times article - via Unsought Input - Thanks Jason!

Get Neatorama by

RSS or email

this post? Please

email a friend

+reddit

+SU

Posted on

May 8, 2007 at 3:13 pm by Alex
Category: Advertising, Food & Drinks

From our new online store:


I Heart Neatorama	Why? Because I Said So	I Heart Math
» More fun T-shirt designs at Neatorama Online Store

4 comments to "Finally! Uncle Ben Promoted to CEO."

redstripe
May 8th, 2007 at 5:31 pm
Slate.com has a nice article on the history of racist spokespersons. Sorry I’m to lazy to get the link for you, but it’s a nice flash popup w/ purty pictures.
Jason
May 8th, 2007 at 6:10 pm
What’s white and crawls up your leg? Uncle Ben’s Perverted Rice.
hpavc
May 8th, 2007 at 7:23 pm
Slate article

http://www.slate.com/id/2164062/
ted
May 8th, 2007 at 8:40 pm
Ben still can’t spell.
The pictures on his computer include one of “Niagra”.

Interesting way to do the site, but the man thinks way too much about rice.

Want your own avatar? Get one for free at Gravatar!

Stay updated on the comments in this post with

Comment RSS