Finally! Uncle Ben Promoted to CEO.

By Alex in Advertising, Food & Drink on May 8, 2007 at 3:13 pm

Uncle Ben, an elderly African American character and symbol for a line of rice sold by the food maker Mars, got a promotion in March – and it’s one heck of a promotion: he went from servant (maybe, Mars had ben mum on Uncle Ben’s history) straight to CEO.

Links: Official Site [Flash] | Uncle Ben’s [wiki] | NY Times article – via Unsought Input – Thanks Jason!

Neat stuff from the NeatoShop:

redstripe
May 8th, 2007 at 5:31 pm
Slate.com has a nice article on the history of racist spokespersons. Sorry I’m to lazy to get the link for you, but it’s a nice flash popup w/ purty pictures.
Jason
May 8th, 2007 at 6:10 pm
What’s white and crawls up your leg? Uncle Ben’s Perverted Rice.
hpavc
May 8th, 2007 at 7:23 pm
Slate article

http://www.slate.com/id/2164062/
ted
May 8th, 2007 at 8:40 pm
Ben still can’t spell.
The pictures on his computer include one of “Niagra”.

Interesting way to do the site, but the man thinks way too much about rice.

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