Finally! Uncle Ben Promoted to CEO.

Posted by Alex in Advertising, Food & Drinks on May 8, 2007 at 3:13 pm


Uncle Ben, an elderly African American character and symbol for a line of rice sold by the food maker Mars, got a promotion in March – and it’s one heck of a promotion: he went from servant (maybe, Mars had ben mum on Uncle Ben’s history) straight to CEO.

Links: Official Site [Flash] | Uncle Ben’s [wiki] | NY Times article – via Unsought Input – Thanks Jason!


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COMMENT

4 comments to "Finally! Uncle Ben Promoted to CEO."

  1. redstripe
    May 8th, 2007 at 5:31 pm

    Slate.com has a nice article on the history of racist spokespersons. Sorry I'm to lazy to get the link for you, but it's a nice flash popup w/ purty pictures.

  2. Jason
    May 8th, 2007 at 6:10 pm

    What's white and crawls up your leg? Uncle Ben's Perverted Rice.

  3. hpavc
    May 8th, 2007 at 7:23 pm

    Slate article

    http://www.slate.com/id/2164062/

  4. ted
    May 8th, 2007 at 8:40 pm

    Ben still can't spell.
    The pictures on his computer include one of "Niagra".

    Interesting way to do the site, but the man thinks way too much about rice.


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