The May Day Mystery.

Every May 1st since 1981, mysterious ads have been placed in the college newspaper Arizona Daily Wildcat.

Bryan Hance discovered the series of ads in 1997, and had been documenting it ever since: Link | Wiki - via reddit

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i clicked the link and was sucked into this for two solid hours. the "texts" are genius . . . i hope this mystery is someday solved. It makes me think of the "national treasure" movies !
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