The May Day Mystery.

By Alex in Advertising, Paranormal on Apr 5, 2007 at 11:45 am

Every May 1st since 1981, mysterious ads have been placed in the college newspaper Arizona Daily Wildcat.

Bryan Hance discovered the series of ads in 1997, and had been documenting it ever since: Link | Wiki – via reddit


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  1. Becky
    Apr 6th, 2008 at 5:39 pm

    i clicked the link and was sucked into this for two solid hours. the “texts” are genius . . . i hope this mystery is someday solved. It makes me think of the “national treasure” movies !


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