L33t ads.

By Miss Cellania in Advertising on Mar 31, 2007 at 10:49 am

l33t5.jpg

A recruitment ad doesn’t have to be understood by everyone, just by those who are qualified for the position, right? Some ads can leave the rest of us scratching our heads, like this billboard* seeking computer geeks. Texturl has more l33t advertising aimed at very specific audiences. Link -via Metafilter

*In case you’d like to try figuring this out on your own, I put the translation in the comments.


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  1. cl
    Mar 31st, 2007 at 11:24 am

    ascii code. nice. i especially love the null character at the end.

  2. Chris
    Mar 31st, 2007 at 12:45 pm

    Considering EA’s disdain for quality assurance (see: Battlefield 2 series) it would have been more apropos of them to forget the null character.

  3. nongeek
    Mar 31st, 2007 at 1:37 pm

    WTF are you talking about?

  4. Akiro
    Mar 31st, 2007 at 1:49 pm

    Although EA has been criticized lately Chris and nongeek, they remain a gaming giant only enveloping more companies as time passes. Their quality still remains high for company of their sheer size though.

  5. Darren
    Mar 31st, 2007 at 2:35 pm

    This is neither here nor there, but that billboard is at least a year or two old. I live in Vancouver, and have a vague recollection of when it came out.

  6. nongeek
    Mar 31st, 2007 at 11:46 pm

    Akiro : not critisizing EA (great games!), but just not understanding a word (or null caracter) of this whole post ;)

  7. jj
    Apr 1st, 2007 at 2:40 am

    didnt google have a billboard like those too

  8. Daniel
    Apr 1st, 2007 at 7:26 am

    in java, [0] can also be @^ aswell as null, so then it would read : now hiring at EACanada. if that makes more sense. even though [26] is the symbol for @ aswell. but thats just how i would read it…

  9. yayo
    Apr 1st, 2007 at 1:18 pm

    But it’s not l33t, it’s ascii

  10. The Slapster
    Apr 1st, 2007 at 9:25 pm

    Because “13375p34k” is only useful for proving what a giant waste of space an individual is, perhaps?

  11. Miss Cellania
    Apr 1st, 2007 at 9:40 pm

    I used “l33t” because its in the title of the linked article. He covers several kinds of geek languages used in ads: dingbats, ascii, C+, math, etc.

  12. Lulz
    Sep 2nd, 2008 at 7:26 am

    So many EA plants in here I feel like I’m in a fracken jungle. :P


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