Hat Hair.

No, it's not a hairspray ad - this ad turns out to be for Phyto Plage, a protective sun block for hair (prevents hair discoloration). See a couple more here: Link

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i went AHH! when my page loaded...

I liked the add with the girl who had black hair the best...this add was kind of scary, but if I get the concept, the product IN your hair is equivilant in protective value to wearing a hat!??!?!
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