Snake Massage.

From the website:

Spa owner Ada Barak gives a snake massage treatment, where she lets loose the reptiles on the body of customer Liz Cohen, at her spa in the northern communal village of Talmey El’Azar Feb. 1, 2007. Barak uses California and Florida King snakes, corn snakes and milk snakes in her treatments, which she said were inspired by her belief that once people get over any initial misgivings, they find physical contact with the creatures to be soothing.

Link – via Boing Boing