Wash Your Laundry in Cold Water!

By Alex in Advertising on Dec 30, 2006 at 2:59 am

This print ad is for Tide Coldwater detergent, and is captioned:

If everyone in New York City washed their laundry in cold water for just one day, the energy savings could be 5.7 million kwh. Enough to power every light in the Empire State building for an entire month.

A couple more pics at Innings


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  1. Gloria
    Dec 30th, 2006 at 3:22 pm

    I actually cannot figure out why most people don’t already wash their clothes in cold water. Our family always has, and we’ve gotten by just fine. We’re also lucky enough to have a roomy basement, so we hang-dry all our clothes too.


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