The Million Dollar Lure.

From the website:

The Million Dollar Lure is crafted in just over 3 pounds of glimmering gold and platinum, then encrusted with 100 carats of diamonds and rubies (4,753 stones to be exact). This extraordinary Big Game Lure is over 12 inches in length. The $1,000,000.00 lure is designed to catch world-class fishermen and fish alike.

http://www.macdaddysfishinglures.com/million_dollar_lure.shtml - via Ursi's Blog


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