In 2001, BMW produced a series of five short films for Internet release. They all star English actor Clive Owens (who wasn't well known in the US back then) and of course, BMW cars.

Back then, you can download high quality, full screen versions. I can only find low res versions now:

Ambush - directed by John Frankenheimer
Chosen - directed by Ang Lee (does anyone has this?)
The Follow - with Adriana Lima, Mickey Rourke and Forest Whitaker, directed by Wong Kar-wai
Star - with Madonna, directed by Guy Ritchie
Powder Keg - directed by Alejandro González Iñárritu

The success of these films prompted BMW to produce 3 more in 2002:

Hostage - directed by John Woo
Ticker - with Don Cheadle, directed by Joe Carnahan
Beat The Devil - with James Brown, Gary Oldman and Marilyn Manson, directed by Tony Scott.

If you haven't seen them, they're worth the looksee. Thanks to Coolio's Blog for bringing this blast from the past.