In 2001, BMW produced a series of five short films for Internet release. They all star English actor Clive Owens (who wasn't well known in the US back then) and of course, BMW cars.
Back then, you can download high quality, full screen versions. I can only find low res versions now:
Ambush - directed by John Frankenheimer
The success of these films prompted BMW to produce 3 more in 2002:
If you haven't seen them, they're worth the looksee. Thanks to Coolio's Blog for bringing this blast from the past.